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Equally important as the strategy of desensitization <br />is something they referred to as "jamming:' <br />According to the authors of After the Ball, "Jamming <br />makes use of the rules. of Associative Conditioning <br />(the psychological process whereby, when two things <br />are repeatedly juxtaposed, one's feelings about one <br />thing are transferred to the other) and Direct <br />Emotional Modeling (the inborn tendency of human <br />beings to feel what they perceive others <br />feeling.)"5 One means of accomplishing <br />unfairly associate everyone who oppose <br />to be <br />this is to <br />homosexuality with the radical beliefs and actions of <br />fringe extremists. They wrote:6 <br />In TV and print, images of victimizers can be <br />combined with those of their gay victims by a method <br />propagandists call the "bracket technique." For <br />example, for several seconds an unctuous beady - <br />eyed Southern preacher is shown pounding the pulpit <br />in rage against "those perverted, abominable <br />creatures:' While his tirade continues over the <br />soundtrack, the picture switches to heart-rending <br />photos of badly beaten persons., or of gays who look <br />decent, harmless, and likeable; and then we cut back <br />to the poisonous face of the preacher. The contrast <br />speaks for itself. The effect is devastating,, <br />The viewer <br />will ordinarily recoil from <br />these <br />images of <br />victimizers, <br />thinking automatically: "I <br />don't <br />like those <br />maniacs, don't want to be like them, and would be <br />ashamed if others thought I was like them. Surely I'm <br />more compassionate and sophisticated, because I <br />aon i snare ineir irraiionai nairea OT gays:' Every time <br />a viewer runs through this comparative self -appraisal, <br />1 4 r I r I ell 0 1 0 1 1 1 0 1 <br />ip <br />Q III_lii� <br />