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BOWERS MUSEUM <br /> Santa Ana,June 26, 2025 <br /> Dear Santa Ana City Council, <br /> Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District(SATMD). <br /> I believe Travel Santa Ana has had a positive impact on the City of Santa Ana over the past four years. These <br /> accomplishments include: <br /> • Developing a brand for the destination that reflects Santa Ana's diversity. <br /> • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness, including the <br /> Bowers Museum. <br /> • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers, including the Bowers <br /> Museum. <br /> • Curating a Public Art Guide featuring more than 200 murals throughout the city. <br /> • Supporting our local restaurants through their partnership with Orange County Restaurant Association. <br /> • Creating the "Santa Ana Enthusiast" ambassador program. <br /> Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors <br /> to our hotels, restaurants, attractions, retail businesses, and events. <br /> An estimated 90%of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception.The <br /> organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to <br /> continue its efforts without operational disruption. <br /> In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific <br /> challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved <br /> markets,while adapting strategies to enhance destination competitiveness and further bolster the local economy. <br /> For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the <br /> continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's <br /> visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure,Travel Santa Ana <br /> will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. <br /> Thank you for your consideration. <br /> Yours sincerely, <br /> Sean O'Harrow, Ph.D <br /> President &CEO <br /> 2 0 0 2 NORTH MAIN STREET, SANTA A N A, CALIFORNIA 9 2 7 o 6 <br /> BOWER5.ORG I TEL 714.567.3600 I FAx 714.567.36o3 <br /> if rl Ameriean <br /> AccreCraedby /// Aiiian[e of <br /> r�' Museum$ <br />