|
DocuSign Envelope ID:6E5E583C-AE8C-4945-A183-9F3A4F2397EC
<br /> 36 Describe your marketing strategy for CDWG understands and appreciates Sourcewell's vision to 'provide leading solutions that
<br /> promoting this contract opportunity. empower community success.' CDWG has dedicated marketing teams that align with our
<br /> Upload representative samples of your public sector business units that develop and execute demand-generation marketing
<br /> marketing materials (if applicable) in strategies and programs. The marketing team leverages marketing technologies to create
<br /> the document upload section of your virtual events, emails, and digital campaigns designed to build awareness, develop
<br /> response. customer engagement, and generate demand for products and services by nurturing leads
<br /> to conversation.
<br /> With contract-specific targeted strategies, combined with industry-standard best practices,
<br /> actions, and activities, CDWG delivers a comprehensive contract marketing and support
<br /> plan positioning us to serve Sourcewell Members across the U.S. and Canada.
<br /> Actions already in place for our current Sourcewell Technology Catalog Contract will
<br /> continue uninterrupted, for compounding benefit. Our contract marketing strategy includes
<br /> advertising and cobranding efforts, event attendance and support, publications and social
<br /> media, purposeful contract launch, and focused contract growth and success efforts, each
<br /> of which are detailed below.
<br /> Advertising and Cobranding. A holistic marketing strategy focuses on the solution
<br /> capabilities of CDWG's Sourcewell portfolio of products and services. We work with
<br /> internal and external marketing teams to profile CDWG and partner-delivered technology
<br /> products, services, and solutions. Custom contract and portfolio flyers are created for all
<br /> business units and include detailed contract benefits and CDWG contact information.
<br /> Event Attendance and Support. CDWG sponsors, attends, and presents at national,
<br /> statewide, and local events focused across the Public Sector— Federal Government, State
<br /> and Local Government, K-12 and Higher Education, and Public Safety, with audience-
<br /> specific messaging, training, and education opportunities. We proudly display our
<br /> Sourcewell materials and engage with customers to help them see the value of our
<br /> contract solutions. A representative sample of large events where we market Sourcewell
<br /> includes:
<br /> Future of Education Technology Conference (FETC); EDUCAUSE; National
<br /> Association of Education Procurement (NAEP) — National and Regional, State-based
<br /> Digital Government Summits; National Sheriffs Association (NSA); National Police
<br /> Association (NPA); and the International Society for Technology in Education (ISTE)
<br /> Publications and Social Media. CDWG partners with industry experts to publish
<br /> sector-specific online and hardcopy magazines for State Government (StateTech), K-12
<br /> (EdTech Focus on K-12), and Higher Education (EdTech Focus on Higher Education).
<br /> These publications deliver relevant content via print, blog, video case studies, and e-
<br /> newsletters on topics including classroom, cloud, data center, hardware, software, security,
<br /> and services. Working with our marketing teams, we will identify opportunities to profile
<br /> Sourcewell Members' path to success with current challenges and solutions.
<br /> Focused Contract Growth and Success Efforts. Dedicated resources from CDWG
<br /> Strategic Programs oversee outcome-based actions and activities to support continued
<br /> growth and success for our Sourcewell portfolio. Actions and impact are tracked across
<br /> sales and customer engagement. CDWG Strategic Programs is actively engaged with
<br /> developing and delivering customer-facing webinars on myriad topics, including by not
<br /> limited to cyber and physical security, esports, professional services, wireless solutions,
<br /> and more. The team also develops topical marketing campaigns across business units,
<br /> analyzes customer spend (high, midrange, and low) to tailor customer outreach messages,
<br /> and works with internal teams to ensure the CDWG Sourcewell Member webpages are
<br /> maximized.
<br /> Bid Number: RFP 121923 Vendor Name: CDW Government LLC
<br />
|