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Community Development Agency <br />www. santa-ana.org/community-development <br />Item # 30 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br />July 1, 2025 <br />TOPIC: Resolution Declaring Results of Majority Protest Proceedings to Renew the Santa <br />Ana Tourism Marketing District (SATMD) <br />AGENDA TITLE <br />Public Hearing - Resolution Declaring Results of Majority Protest Proceedings to Renew <br />the Santa Ana Tourism Marketing District (SATMD) <br />Legal notice published in the OC Reporter on May 16, 2025. <br />RECOMMENDED ACTION <br />1. Conduct a public hearing to consider all protests regarding the intention to levy an <br />assessment for the renewal of the Santa Ana Tourism Marketing District. <br />2. Review any written protests filed prior to the close of the public hearing and <br />determine whether they constitute a majority protest. <br />3. If the Council determines that no valid majority protest was lodged, adopt a <br />resolution confirming the renewal of the Santa Ana Tourism Marketing District. <br />RESOLUTION NO. 2025-XXX entitled A RESOLUTION OF THE CITY COUNCIL <br />OF THE CITY OF SANTA ANA DECLARING RESULTS OF MAJORITY PROTEST <br />PROCEEDINGS AND RENEWING THE SANTA ANA TOURISM MARKETING <br />DISTRICT (SATMD) <br />GOVERNMENT CODE §84308 APPLIES: No <br />DISCUSSION <br />On November 17, 2020, the City Council of the City of Santa Ana (Council) adopted a <br />resolution to establish the SATMD for a five-year term. Travel Santa Ana (TSA) and <br />Santa Ana lodging businesses now wish to renew the SATMD for an additional ten (10) <br />year term. Extending the SATMD term to 10 years allows TSA more time to implement <br />long-term marketing strategies and infrastructure improvements that will require <br />sustained efforts in order to yield measurable results. With a strong five-year track <br />record, SATMD has built trust among hotel partners and is well-positioned for continued <br />growth. The 10-year term reduces the administrative burden of renewals for shorter <br />terms and allows more focus on sales and marketing. The proposal for a 10-year term is