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u ray <br />SEE �ainoi6iog, <br />� SFY sumelFing <br />Objective: Develop consistent social media content based on messaging strategies for <br />S4 objectives and micro -campaigns. The content will be focused on increasing users' <br />post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in various <br />formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for <br />the S4 social media timeline calendar and social media advertising. <br />a. Develop social media calendar. <br />b. Post time -sensitive information on social media channels. <br />c. Keep social media channels updated. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval. <br />b. The calendar will include social media platforms, the date of publication, copy <br />for social media posts, graphics, links, and hashtags. <br />c. Schedule 6-week social media calendar meetings to review social media <br />calendar when needed. <br />d. Implement any updates and/or edits to the social media calendar. <br />e. Cross -post content from Safe OC and Program Partners as appropriate. <br />f. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar. <br />b. Attend 6-week social media calendar meetings when needed. <br />c. Provide any time -sensitive social media messaging to staff when appropriate. <br />Completion Criteria: <br />This task is considered complete upon completing the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion <br />letter. Planned completion and invoicing will be at the end of Sept. 2025. <br />TASK 3-11: SOCIAL MEDIA CONTENT DEVELOPMENT fQ4 251 <br />Objective: Develop consistent social media content based on messaging strategies for <br />S4 objectives and micro -campaigns. The content will be focused on increasing users' <br />post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in various <br />formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for <br />the S4 social media timeline calendar and social media advertising. <br />a. Develop social media calendar. <br />b. Post time -sensitive information on social media channels. <br />c. Keep social media channels updated. <br />Safe OC Statement of Work FY 25-26 J�i �QQ ?�` <br />CommunicationsLAB <br />