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llSEE <br />SAY sonmhiog <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provide KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of March 2026. <br />TASK 5-D: SOCIAL MEDIA/SEARCH ADVERTISING (Q2 261 <br />Objective: Promote S4's overall objectives and micro -campaigns when relevant on its <br />main social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provide KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on the digital advertising budget on search and <br />social. <br />c. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon fulfilling the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion <br />letter. Planned completion and invoicing will be at the end of June 2026. <br />TASK 6: MICRO CAMPAIGN: CYBER KIDS <br />Objective: Develop a youth -centered micro campaign under the S4 initiative to raise <br />awareness about online safety, cyberbullying prevention, and how to report suspicious <br />Safe OC Statement of Work „ .. 16 <br />FY 25-26 ``K11 <br />CommunicationsLAB <br />