Item 23 - Public Hearing - Zoning Ordinance Amendment No. 2025-02 Regarding A-Frame Signs

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ZOA No. 2025-02 to Amend Portions of Chapter 41 of the Santa Ana Municipal Code Relating to A-Frame Signs August 19, 2025 Page 4 5 2 2 8 General Plan Consistency The Economic Prosperity (EP) Element of the General Plan is designed to ensure the city’s economy grows, diversifies, and provides broad benefits, such as job creation, business retention, and increased public revenues. The General Plan emphasizes a business-friendly approach and updates to the zoning code to clarify development standards. The amendment to Chapter 41 of the SAMC to permit and regulate A-frame signs provides marketing and advertising opportunities for businesses, supporting business development and entrepreneurship, which are key priorities. By enabling businesses to better attract customers and increase visibility, such signage opportunities foster a dynamic local economy, promote the commercial environment, and contribute to goals of job creation, business retention, and maintaining a thriving, business-friendly community. Specifically, this action advances Goal EP-1: Job Creation and Retention by supporting businesses (Policy EP-1.2 and EP-1.3), and Goal EP-2: Economic Base Diversity by encouraging small business development and entrepreneurship (Policy EP- 2.6). Additionally, it aligns with Goal EP-3: Business-Friendly Environment by promoting a regulatory environment where businesses can thrive (Policy EP-3.1), and Goal EP-4: Economic Development Strategies by supporting the City’s commitment to economic growth through supportive policies and customer service (Policy EP-4.1). ENVIRONMENTAL IMPACT Pursuant to the California Environmental Quality Act (“CEQA”) and the CEQA Guidelines, the adoption of this Ordinance (“Project”) is exempt from CEQA review pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because it will not result in a direct or reasonably foreseeable indirect physical change in the environment. The Project is also exempt from CEQA pursuant to Section 15061(b)(3) of the CEQA Guidelines as it can be seen with certainty that there is no possibility the ordinance will have a significant effect on the environment. The proposed ordinance allows certain temporary signage, only providing standards to regulate such signage and does not authorize any new development or cause changes in density or intensity of land use. FISCAL IMPACT There is no direct fiscal impact associated with this action. EXHIBIT(S) 1. Ordinance for ZOA No. 2025-02 2. Copy of Public Notice 3. Public Works Agency A-Frame Sign Guidelines Submitted By: Ali Pezeshkpour, AICP, Executive Director of Planning and Building Agency Approved By: Alvaro Nuñez, City Manager