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INSURANCE NOT ON FILE Return FULLY EXECUTED WORK MAY NOT PROCEED N-2025-227 CITY CLERK Copy to City clerk, M 30 DATE: AUG 7 8 2025 Volkswagen of America Sponsorship Agreement v:?R GS A(M) L. This Sponsorship Agreement (together with all exhibits attached hereto, this "Agreement") is effective as of CDa) August 27, 2025 (the "Effective Date"), by and between City of Santa Ana Parks, Recreation and Community Services Agency ( "SAP&R" or "Sponsored Party"), a California company, having its principal office at 20 Civic Center Plaza, Santa Ana, CA 92701 and Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. ("Volkswagen" or "Sponsor"), a New Jersey corporation, having its principal office at 1950 Opportunity Way, Suite 1500, Reston, VA 20190. The term ("Term") of this agreement shall commence on the Effective Date and continue through October 14, 2025. Accordingly, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, Sponsor and SAP&R hereby agree as follows: 1) Sponsor Benefits. During the Term of this Agreement, Sponsored Party shall provide Sponsor with the following benefits at Fiestas Patrias taking place on September 13-14, 2025, in Downtown Santa Ana, CA(the "Event"): Vendor Sponsor Space: • Prominent vendor space 15"W x 501 for the Volkswagen experiential activation during the Event from Saturday, September 13, 2025 through Sunday, September 14, 2025. • Volkswagen to bring in up to three (3) show vehicles within the footprint. • Volkswagen to load-in Friday, September 12, 2025 and load out Sunday, September 14, 2025. Parade: • Volkswagen will have the ability to provide one (1) vehicle in the Fiestas Patrias Parade taking place on Sunday, September 14, 2025, from 11AM-1PM. SAP&R to safely escort Volkswagen vehicle from parade to footprint location. • Sponsored party to execute one (1) parade announcement for the Volkswagen vehicles. Volkswagen to provide approved copy. Event Website: • Sponsor logo on main page and sponsor page of website: https://www.santa-ana.org/fiestas- patrias/ • Logos linked to vw.com. o Logo will be live from the date of contract execution, through Tuesday, October 14, 2025. o Volkswagen will need to provide written approval of logo usage or brand mention prior to it being included in Event materials, including website. Social media and Press Release: • SAP&R will post one (1) post promoting Sponsor inclusion leading up to or during the Event (IG handle @santaanaparks). • SAP&R will post two (2) stories promoting Sponsor inclusion leading up to or during the Event (IG handle @santaanaparks). • Volkswagen to provide SAP&R with copy and photos for social media posts.