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Exhibit A
<br /> Standard Terms for Sponsorship Agreements
<br /> Unless the agreed to with specificity, and in writing (executed by both parties), in the Agreement to which
<br /> these Standard Terms are attached, these Standard Terms govern the relationship of the Parties as to the
<br /> subject matter herein.
<br /> 1. Trademark and Logo Usage. Each Party agrees to grant to the other party the non-exclusive, non-
<br /> sublicensable (with the sole exception noted below), limited right to use the registered names, symbols,
<br /> trademarks, and other intellectual property of the other Party, as set forth in Attachment A (the "Licensed
<br /> IP"), and only for the purposes as set forth in and during the Term of this Agreement and only after
<br /> obtaining the prior written approval of the other party. Any such use shall not create any rights, title or
<br /> interest in and to such registered names, symbols, trademarks, or other intellectual property. Sponsored
<br /> Party hereby grants to Sponsor a non-exclusive, non-transferable, royalty free license to use the content of
<br /> any images or video captured of the Event that is the subject of this Agreement by or on behalf of Sponsor
<br /> as well as any names, trademarks, and/or logos of the Event (including, any title, presenting or other third
<br /> party sponsor name, logo or other branding incorporated therein) and any and all intellectual property
<br /> rights, including third party rights, used in connection with the Event (collectively the "Event Marks") with
<br /> prior written approval. The Parties agree that Sponsor may allow its authorized dealers to use the Licensed
<br /> IP and Event Marks in order to support and promote the activities and marketing promotions that are the
<br /> subject of this Agreement, and as otherwise limited by the terms of this Agreement.
<br /> Following the Term, Sponsor shall have the right to continue to keep advertising that incorporates
<br /> Sponsored Party Licensed IP and Event Marks within Sponsor marketing and PR materials for archival
<br /> purposes, including but not limited to websites, press releases, and social media accounts (the
<br /> "Advertising"). Sponsor will have no obligation to delete, remove, or modify any Advertising published
<br /> during the Term that includes, links to, or otherwise includes or references Sponsored Party Licensed IP
<br /> and Event Marks. Sponsor may use the Advertising in whole or in part, on during and after the Term, for
<br /> archival, internal or reference purposes, e.g., at Sponsor's headquarters and other corporate offices
<br /> worldwide (but not for public-facing marketing purposes). Upon reasonable request from Sponsored Party,
<br /> Sponsor will take down or remove the Advertising if commercially reasonable. With the exception of social
<br /> media posts made during the Term, Sponsored Party is not permitted to use Sponsor Licensed IP after the
<br /> term without express written permission to do so from Sponsor.
<br /> 2. Marketing, Corporate Communications and Media Use. Sponsor shall have the right to mention, promote,
<br /> and feature its association with and/or sponsorship of Sponsored Party in Sponsor's marketing,
<br /> advertising, promotional materials, corporate communications, and reports to shareholders and dealers.
<br /> This shall include the right to use any videos and photographs of the event, and the right to use Sponsored
<br /> Party's intellectual property in connection with such use and in accordance with these Standard Terms.
<br /> 3. Indemnification, Each Party(the "Indemnifying Party") will, at its expense, indemnify, defend and hold
<br /> harmless the other Party and its parent companies, subsidiaries, and entities under common control and
<br /> their respective officers, directors, employees, agents, successors and assigns (collectively, the
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<br /> INTERNAL
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