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CUP No. 2024-15 – MainPlace Mall Digital Billboards (2800 N. Main Street) March 10, 2025 Page 5 4 8 2 4 surrounding environment. The revenue generated by the digital billboards will provide the Property Owner with the financial resources to reinvest in the continued redevelopment of the mall, consistent with both the MainPlace Specific Plan and the broader vision set forth in the City’s General Plan. This reinvestment ensures that the mall remains a vital and attractive community asset, which directly supports Policy LU-1.1. This policy emphasizes the importance of fostering compatibility between land uses to enhance livability, promote healthy lifestyles, and create a cohesive urban environment. By using existing signage in a way that is in keeping with the scale and design of the existing site, the project will contribute to a vibrant and sustainable community that balances economic vitality with the preservation of community values. The Project is also consistent with various goals and policies of the Economic Prosperity (EP) Element, particularly Policy EP-1.2 and Goal EP-3. Policy EP-1.2 aims to strengthen and expand citywide business attraction efforts to help the city achieve its full employment potential. The proposed conversion of the existing signage into digital billboards will create valuable advertising opportunities for businesses beyond MainPlace Mall but also for businesses across Santa Ana’s commercial centers and Downtown. This expanded advertising platform will allow local businesses to reach a broader audience, including commuters and visitors traveling along major highways like the I-5 and SR-22, which are heavily trafficked corridors. By offering a larger and more visible marketing space, the digital billboards will contribute to a dynamic business ecosystem, attracting more businesses to the area and supporting the city’s efforts to increase its economic activity. Additionally, the project aligns with Goal EP-3, which promotes a business-friendly environment where businesses can thrive and leverage Santa Ana’s strengths and opportunities. The conversion takes full advantage of the City’s strategic location along key highways in Orange County, providing high-visibility advertising that helps local businesses gain exposure. This increased visibility not only supports the economic viability of MainPlace Mall but also promotes Santa Ana as a prime location for business growth. The project will enhance the City’s ability to attract new businesses and investment. Public Notification and Community Outreach Project notifications were posted, published, and mailed in accordance with City and State regulations. Copies of the public notice, including a 1,000-foot notification radius map, and the site posting are provided in Exhibit 6. The site is located across from Morrison/Eldridge Park and Fisher Park Neighborhood Association, whose leadership was notified of the project. ENVIRONMENTAL IMPACT Pursuant to the California Environmental Quality Act (CEQA) and its Guidelines, the Project is exempt from further review under Section 15301 (Class 1 – Existing Facilities).