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<br />Resolution No. 2025-XXX
<br />Page 4 of 9
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<br />initial construction, and the proposed digital billboard s will remain in
<br />the same location. This ensures that the project maintains
<br />compliance with relevant design and planning policies while
<br />minimizing any potential impact on the surrounding area.
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<br />6. The installation of the new digital billboard will result in significant
<br />economic and community benefits.
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<br />The conversion of the existing structures to digital billboards is
<br />anticipated to deliver economic and community benefits through the
<br />execution of an Operating Agreement. This agreement, established
<br />between the City of Santa Ana and the billboard owner, includes
<br />provisions for an annual operating fee that will escalate by
<br />approximately 6.46 percent (6.46%) each yea r over the term of the
<br />agreement. In contrast, the existing signage generates no revenue
<br />for the City.
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<br />Beyond financial benefits, the digital billboards will serve as a
<br />platform for civic engagement by facilitating the display of community
<br />promotions, public announcements, and emergency messages.
<br />Additionally, the billboards are expected to generate increased
<br />visibility and foot traffic for MainPlace Mall, aligning with the goals of
<br />the SP-4 and would encourage the continued reinvestment in the
<br />MainPlace Mall.
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<br />Section 2. Pursuant to the California Environmental Quality Act (CEQA) and its
<br />Guidelines, the Project is exempt from further review under Section 15301 (Class 1 –
<br />Existing Facilities). The Project qualifies for this exemption, as it pertains to the
<br />operation, licensing, or minor alteration of private structures with little to no expansion of
<br />their existing or prior use as the subject structures are being utilized as digital signs as
<br />the existing use and would not be expanded as part of the subject request. As such, a
<br />Notice of Exemption, Environmental Review No. 2 023-111 will be filed for this Project.
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<br />Section 3. The Applicant shall indemnify, protect, defend and hold the City
<br />and/or any of its officials, officers, employees, agents, departments, agencies, authorized
<br />volunteers, and instrumentalities thereof, harmless from any and all claims, demands,
<br />lawsuits, writs of mandamus, referendum, and other proceedings (whether legal,
<br />equitable, declaratory, administrative or adjudicatory in nature), and alternative dispute
<br />resolution procedures (including, but not limited to arbitrations, mediations, and such
<br />other procedures), judgments, orders, and decisions (collectively “Actions”), brought
<br />against the City and/or any of its officials, officers, employees, agents, departments,
<br />agencies, and instrumentalities thereof, that challenge, attack, or seek to modify, set
<br />aside, void, or annul, any action of, or any permit or approval issued by the City and/or
<br />any of its officials, officers, employees, agents, departments, agencies, and
<br />instrumentalities thereof (including actions approved by the voters of the City) for or
<br />concerning the project, whether such Actions are brought under the Ralph M. Brown
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