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pg. 5 A. Civic Promotions. OPERATOR agrees to provide free advertising time on the Digital Billboards to City for the promotion of community events, tourism activity and events, and other civic interests of the City. i. Amount of Advertising Time for Public Service Announcements, Warning Signs and Civic Promotions. Following the Commencement Date of any Digital Billboard, OPERATOR shall permit City to use up to one (1) spot (approximately 10 percent 10% of time slots) per rotation on the Digital Billboard, for the entire Term of the AGREEMENT, for civic promotions and public service announcements as supplied by CITY, without charge for advertising space (the “Free Advertising Space”). OPERATOR shall provide the Free Advertising Space evenly across all days and day parts. The foregoing obligation of OPERATOR to provide Free Advertising Space to City for Civic Promotions shall be and remain in effect only during those periods OPERATOR is operating the Digital Billboards with electronic/digital technology. In the event OPERATOR removes or is unable to operate any Digital Billboard for any reason, OPERATOR’S obligation to provide Free Advertising Space to City for any reason shall be suspended for the period of time it is not operating that Digital Billboard. ii. Process for City Requests to Utilize Advertising Space for Public Service Announcements, Warning Signs and Civic Promotions. The City’s Public Affairs Office shall be responsible for providing OPERATOR with its Public Service Announcements, Warning Signs, and Civic Promotions which may be updated by City at any time, and for any costs associated with providing OPERATOR with associated artwork in acceptable format. City shall notify Operator at least thirty (30) days before the proposed display date of a Civic Promotion. City must submit “camera ready art” utilizing formats and protocols acceptable to OPERATOR. All copies shall be submitted to OPERATOR at least ten (10) business days in advance. iii. Limitations on City. City shall not charge for, or exchange goods or services for, any advertising space on the Digital Billboards provided by OPERATOR to City pursuant to this AGREEMENT; provided, however, that this limitation shall not be construed to prevent City from entering into agreements to promote the City in conjunction with its tourism promotion activities, so long as City does not sell advertising for profit. In addition, it is expressly understood and agreed that Civic Promotions may not include any names, logos, marks, products, or services associated with any commercial entity, any campaign for public office, or any third party, person or entity. The foregoing limitation shall not be construed to prohibit the display of names, logos, or marks of organizations associated with City events or activities. B. Public Safety Announcements. OPERATOR shall utilize the advertising space on the Digital Billboards for regional emergency announcements and alerts, including, but not limited to, Amber Alerts and “wanted” criminal postings from law enforcement, without charge, as reasonably requested by the City of Santa Ana, in accordance with applicable local, regional, and/or state protocols. The advertising time for these public safety announcements is included in the time set forth in Section 6.A.i above. C. Unacceptable Content. OPERATOR agrees not to utilize the Digital Billboards to advertise tobacco products, adult entertainment businesses, as defined in the Santa Ana Municipal Code, conferences/conventions for any of the foregoing prohibited uses, sexually explicit messages, or any violent, hate, or other obscene messaging. 7. Term.