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CUP No. 2025-02 – Ole City Market ABC License (1623 W. Seventeenth Street)
<br />April 14, 2025
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<br />During the public comments section, two members of the public spoke in opposition of the project,
<br />citing concerns regarding community outreach, overconcentration and the impacts generated as
<br />of a result of having a grocery store with liquor sales. Moreover, the public speakers requested
<br />that the Planning Commission continue the public hearing until the applicant conducted additional
<br />community outreach, which is described in the “Public Notification and Community Outreach”
<br />section of this report. After additional discussion, the Planning Commission motioned to continue
<br />the public hearing to a date uncertain, which was approved unanimously. This action required re-
<br />noticing of the project for the April 14, 2025, Planning Commission public hearing.
<br />DISCUSSION
<br />Project Description
<br />The applicant is requesting approval of a CUP to allow the sale of beer, wine and distilled spirits,
<br />for off-premises consumption at a commercial tenant space addressed as 1623 W. Seventeenth
<br />Street. The tenant space is located on the northeast corner of Seventeenth Street and College
<br />Avenue, within an existing multi-tenant commercial center approximately 4.3-acres in size. The
<br />commercial center is comprised of two clusters of commercial buildings. One cluster of buildings
<br />is located along the southern portion of the property and comprised of three separate buildings
<br />and multiple tenants, including Orange Tech, Don Roberto Jewelers, and a 98-Cent Store. The
<br />second cluster of buildings is located towards the north (rear) of the property, and is occupied by
<br />The Hacienda Restaurant and Good Habits Dental Care, among other commercial tenants.
<br />As proposed, the applicant is seeking to establish a new neighborhood grocery store called Ole
<br />City Market. The space proposed to be occupied by the market is approximately 11,861 square
<br />feet in size and was formerly a Northgate Gonzales Market. To establish the new market, the
<br />applicant is proposing a complete interior renovation that includes demolition of existing interior
<br />walls, furnishing, fixtures, etc., and the construction of new partition walls, ADA restrooms, new
<br />paint and flooring, new electrical, plumbing, and mechanical. The improvements would include
<br />displays for fresh produce, meats, seafood, deli items, frozen foods, groceries, and beverages.
<br />As shown on Exhibit 4 of this staff report, the total alcohol storage area is limited to 184 square
<br />feet of the overall gross floor area, or approximately 1.55-percent. This includes a 154-square-
<br />foot beer and wine cooler area and a 30-square-foot liquor cabinet. The hours of operation are
<br />proposed to be Monday through Sunday from 7:00 a.m. to 10:00 p.m. After-hours operations are
<br />not being requested at this time.
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<br />Separate from the interior work proposed by the applicant, the site property owner is also
<br />proposing an extensive exterior remodel and various site improvements, to include resurfacing of
<br />the parking lot, new parking lot striping, and improvements to lighting, landscaping, and signage.
<br />The exterior remodel would be limited to the cluster of buildings on the south end of the property,
<br />closest to Seventeenth Street. Preliminary plans shared with the Planning and Building Agency
<br />(PBA) highlight removal of a dated architectural design from the 1950s, including the round
<br />arches, awnings, and mismatched roof parapets, including a mission-style inspired roof parapet
<br />(remnant of the Northgate Market). Per the preliminary plans, the exterior remodel and site
<br />improvements are proposed to be of a cohesive design with modern features and color scheme
<br />comprised of various shades of grey and accent colors, reflecting the Ole City Market branding.
<br />Landscaping would also be planted in compatible, neutral above-ground planters, as well as in
<br />planter beds throughout the site, featuring a variety of colorful flowering shrubs, soft foliage,
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