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CUP No. 2025-02 – Ole City Market ABC License (1623 W. Seventeenth Street) <br />April 14, 2025 <br />Page 6 of 9 <br />4 <br />9 <br />6 <br />9 <br />customers. Additionally, the introduction of the new grocery market will also strengthen the <br />commercial viability and enduring success of the establishment. <br />Goal EP-1 promotes a dynamic local economy that provides and creates employment <br />opportunities for all residents in the City. Policy 1.2 encourages new job-producing businesses <br />and retention of existing job-producing businesses that provide living-wage employment <br />opportunities. The project is consistent with Goal EP-1 and Policy 1.2, as the proposed use and <br />proposed improvements would help generate additional economic growth and stability in the City <br />by further activating an underutilized site and helping generate sales tax revenue. Furthermore, <br />the proposed project would help create a job-producing establishment thereby providing <br />employment opportunities to Santa Ana residents. <br />Goal EP-3 promotes a business friendly environment where businesses thrive and build on Santa <br />Ana’s strengths and opportunities. Policy 3.7 promotes a solution-based customer focus in order <br />to facilitate additional development and investment in the community. Moreover, Policy 3.8 <br />encourages a balance of fiscal and qualitative community benefits when making land use <br />decisions. The project would be consistent with Goal EP-3 and Policies 3.7 and 3.8, as it provides <br />for a new grocery store tenant at an existing underutilized commercial center and promotes a use <br />that would provide services to the community and visitors. Moreover, proposed use is anticipated <br />to improve economic growth by generating additional sales tax revenue. This additional revenue <br />would improve the financial health of the business itself and contribute to the broader economic <br />sustainability of the City. Lastly, the sale of alcohol beverages for off-premises consumption at <br />this site will provide an additional location in Santa Ana where residents can purchase alcohol, <br />which will ensure local spending. <br />Public Convenience or Necessity Analysis <br />PCN requests are governed by Section 41-645.5 of the SAMC and Section 23958.4 of the <br />Business and Professions Code. A PCN determination is required for this project because Ole <br />City Market is located in a census tract where the ratio of existing retail off-premises alcohol <br />licenses to population in the census tract exceeds the ratio of retail off-premises alcohol licenses <br />to population in the county, resulting in an over concentration as determined by ABC. Ole City <br />Market is located in Census Tract No. 753.02, which ABC allows a maximum of two off-premises <br />alcohol licenses, while there are currently four active licenses per ABC. Per ABC, an “undue <br />concentration” would occur if more than two off-premises licenses were within this census tract. <br />Table 3 below and Exhibit 5 identify the location of the existing off-premises alcohol licenses. The <br />licensed establishments are located intermittently throughout the census tract, with all four of the <br />licensed premises located approximately less than 0.3 miles from the proposed Ole City Market. <br />Table 3: Off-Premises ABC Licenses within Census Tract No. 753.02 <br />Premises Location License Type Distance <br />(1) Parks Dairy 1927 W. Seventeenth Street Type 20 0.3 miles <br />(2) Target 1441 W. Seventeenth Street Type 21 0.2 miles <br />(3) Smart & Final 1523 W. Seventeenth Street Type 21 0.1 miles <br />(4) CVS 1545 W. Seventeenth Street Type 21 0.1 miles <br />PCN requests are governed by Section 41-645.5 of the SAMC, and certain findings must be made <br />in order to grant the PCN. Conversely, the inability to make these findings would result in a denial. <br />