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Parks, Recreation, & Community Services Agency <br /> Fiestas Patrias 2025 Title Level Partnership <br /> Estrelia Communications, LLC, DBA KVEA Tel _ Jo 5 <br /> Program overview: <br /> Telemundo 52 (Partner) will be providing in-kind contributions valued at $36,000 <br /> to the City of Santa Ana's Parks, Recreation & Community Services Agency <br /> (PRCSA) as a Title Level Partner to support the Fiestas Patrias event on September <br /> 13 & 14, 2025 in exchange for participation in the parade, exhibitor space at <br /> event, additional marketing/ broadcasting support, and on-air promotions. <br /> Partner Responsibilities: <br /> • A value of $36,000 in-kind contributions will be made up of the following for <br /> the Fiestas Patrias event: <br /> o Four (4) live mentions of the City' s Fiesta Patrias Event during the <br /> television show "Acceso Total," between September 8, 2025 and <br /> September 12, 2025, between the hours of 11:30 a.m. and 12:00 <br /> p.m., for 15 seconds each; <br /> o Interview with City staff promoting the City's Fiestas Patrias Event to <br /> air during the television show "Acceso Total," date of interview to be <br /> agreed upon by City and Partner; <br /> o Promotion of the City' s Fiestas Patrias Event on the Partner Website <br /> from September 8, 2025 to September 12, 2025 subject to City <br /> content approval; <br /> o Four (4) social media post promotions regarding the City's Fiestas <br /> Patrias Event on the Partner social channels between September 8, <br /> 2025 to September 12, 2025 subject to City content approval; <br /> o Car convertible(s) with talent to participate in the Fiestas Patrias <br /> Parade event on Sunday, September 14, 2025 to run from 10:00 a.m. <br /> to 1:00 p.m.; <br /> 0 15'x30' Fiestas Patrias event activation with all supplies, equipment, <br /> and gifts for attendees; <br /> • Partner grants to City the right to use Partner's trademark(s), trade <br /> name(s), logo designs and company descriptions as prepared and delivered <br /> to City by Partner in any medium of advertising, marketing materials, and/ <br /> or promotional goods distributed in conjunction with the Event and in <br /> accordance with Partner's usage guidelines. <br /> PRCSA responsibilities: <br /> • Designated exhibitor space (15'x30') during the event with access to <br /> electricity; 8 parking passes in vendor designated parking area; <br /> • Stage mentions of Telemundo 52 participation in parade and exhibitor <br /> THE CITY OF SANTA ANA <br /> 20 Civic Center Plaza - 2nd Floor• Santa Ana, CA 92701 <br /> (714)571-4200 • Web Site: www.santa-ana.org/deparfrnents/parks-recreation <br />