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(11) Directional sign: A sign erected for the purpose of facilitating or controlling <br /> the efficient and safe movement of pedestrians or vehicles on private property and <br /> containing only directional information and no advertising. <br /> (12) Elevation: The visible vertical plane of the side of a building from ground <br /> level to the roof line. <br /> (13) Elevation, primary: The side of a building directly abutting either a street or <br /> a parking area. A business owner may choose which elevation is considered the <br /> primary elevation, except that in a multitenant building the elevation which is <br /> contiguous to other businesses shall be the primary elevation. <br /> (14) Elevation, secondary: Any elevation of a building not determined to be a <br /> primary elevation. <br /> (15) Flag canopy: A line of flags, or a series of lines of flags, suspended above <br /> a site. <br /> (16) Freestanding sign: A sign standing directly on the ground that is <br /> independent from any building or other structure. <br /> (17) Frontage: The length of a property line along the street that forms its <br /> boundary. <br /> (18) Frontage, primary: A frontage which is either abutting a major arterial or is <br /> longer than other frontages on lots having two (2) or more frontages. <br /> (19) Frontage, secondary: On a lot with frontage on two (2) or more streets, all <br /> frontages except that frontage designated as the primary frontage. <br /> (20) Gross leasable space: A single leasable space regardless of number of <br /> tenants or leases within the space. <br /> (21) Height of sign: The overall height of the sign above the top of the curb grade. <br /> (22) Illegal sign: A sign which does not conform to the requirements and <br /> standards of this article and which is not a nonconforming sign as hereinbelow <br /> defined. <br /> (23) Implied sign program: The predominant pattern of signs within a commercial <br /> center which does not have an adopted sign program. <br /> (24) Incidental sign: A sign conveying information that includes, but is not limited <br /> to, hours of operation, delivery information, credit cards accepted, and open/closed <br /> signs. <br /> (25) Integrated development site: Any commercial site, regardless of the number <br /> of lots or individual tenants, that is developed with common parking, layout, <br /> architecture or design features. <br /> Ordinance No. NS-3085 <br /> Page 8 of 12 <br />