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'per City Manager's Office <br /> ♦''� www.santa-ana.org/cm <br /> Item # 9 <br /> City of Santa Ana <br /> 20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br /> October 7, 2025 <br /> TOPIC: License Agreement with Bowers Museum for Digital Marquee Placement <br /> AGENDA TITLE <br /> License Agreement with Bowers Museum for Digital Marquee Placement <br /> RECOMMENDED ACTION <br /> Authorize the City Manager to execute a license agreement with The Charles W. <br /> Bowers Museum Corporation to grant the City use of a specific section of real property, <br /> located on the northeast corner of 1914 W. Main St., for placement of a digital marquee <br /> for a 10-year term, with provisions for an automatic 10-year extension. (Agreement No. <br /> A-2025-XXX) <br /> GOVERNMENT CODE §84308 APPLIES: Yes <br /> DISCUSSION <br /> On August 6, 2024, the City Council approved an agreement with Outdoor Dimensions, <br /> LLC, in the amount of$1,859,909, for installation of 6 (six) digital marquees at City <br /> parks and at Bowers Museum, as part of the Revive Santa Ana pandemic recovery <br /> initiative's Expansion of Critical Communications. This project, funded by the American <br /> Rescue Plan Act (ARPA), aims to deliver important information about City programs, <br /> events, news, and resources to residents. <br /> Approval of the license agreement with The Charles W. Bowers Museum Corporation <br /> (Exhibit 1) would allow the City to install the digital marquee at Bowers as part of the <br /> citywide digital marquee project. The license agreement grants the City the use of <br /> approximately 300 square feet of its property at the northeast corner of 1914 W. Main <br /> St. to install and operate the digital marquee. This includes an easement to access the <br /> license area to conduct repairs, maintenance, and/or improvements to the marquee. In <br /> return, the City would grant Bowers 10 percent of the digital marquee screen time to <br /> promote its programs, exhibitions, and events, including the availability of free <br /> admission for Santa Ana residents on Sundays and the free monthly festivals that it <br /> provides for the community. <br />