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MOU with Garden Grove and Fountain Valley for the Little Saigon Area <br />October 21, 2025 <br />Page 3 <br />Upon expenditure of the grant funds, there is no obligation for the City to allocate <br />additional funding toward this project. The completed economic market assessment will <br />serve as a resource for the Community Development Agency’s Economic Development <br />staff to support future business attraction efforts. <br />Background of Little Saigon: <br />Little Saigon, founded in Santa Ana by Vietnamese refugees after the Vietnam War, has <br />grown the largest Vietnamese community outside Vietnam, spanning Westminster, <br />Garden Grove, and Fountain Valley. Centered on Bolsa Avenue, it is known for its vibrant <br />markets, cuisine, festivals, and media, and has served as both an economic hub and a <br />symbol of resilience and identity for Vietnamese Americans over the past 50 years. <br />As a cultural tourism destination, Little Saigon offers authentic experiences through <br />heritage tours, culinary adventures, and festivals such as Mid-Autumn, Tet Lunar New <br />Year, and Viet Film Fest. With strategic investment in infrastructure, signage, marketing, <br />and partnerships, it can attract visitors from across California and beyond. <br />This initiative will revitalize key areas across Santa Ana, Fountain Valley and Garden <br />Grove, with Vietnamese American–inspired design and enhanced public spaces, driving <br />job creation, business growth, and cultural vitality while strengthening the regional <br />economy. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />EXHIBIT(S) <br />1.MOU with cities of Garden Grove and Fountain Valley <br />Submitted By: Michael L. Garcia, Executive Director - Community Development Agency <br />Approved By: Alvaro Nuñez, City Manager <br /> <br />