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Agreement to Sponsor the DTSA First Saturday ArtWalk Organized by The Frida Cinema <br />October 21, 2025 <br />Page 3 <br />Strengthen collaborations with local galleries, artists, and cultural institutions <br />while creating opportunities for emerging creators and nonprofit partners. <br />The funding will be disbursed in monthly installments. In the event that the ArtWalk <br />ceases its operations prior to the conclusion of the term, the City will retain any unused <br />funding. It is important to clarify that this agreement does not grant the City any <br />authority to manage, program, or provide guidance on ArtWalk activities. Full <br />responsibility for event planning, coordination, and execution will remain with The Frida <br />Cinema. <br />Founded in February 2014, The Frida Cinema is Downtown Santa Ana’s sole nonprofit <br />movie theater and one of the few remaining art-house cinemas in Southern California. <br />Recognized for its mission to enrich, connect, and educate communities through <br />cinema, The Frida has received accolades for its year-round film festival programming <br />and strong partnerships with educational, arts, and nonprofit organizations. Beyond film <br />screenings, The Frida produces and supports a wide range of cultural programming, <br />including outdoor drive-in screenings, and free movies in local parks. <br />FISCAL IMPACT <br />Funds are available in FY 2025-26 budget under General Fund Contract Services- <br />Professional account (No. 01118810-62300). Subsequent funding will be included in the <br />proposed budgets for the City Council consideration. <br />Accounting Fund Accounting Unit, <br />Fiscal YearAmount <br />Unit-AccountDescriptionAccount Description <br />Economic Development <br />01118810- <br />FY 2025-26 <br />General Fund– Contract Services-$100,000 <br />(Nov-Jun) <br />62300 <br />Professional <br />Economic Development <br />01118810- <br />FY 2026-27General Fund– Contract Services-$150,000 <br />62300 <br />Professional <br />FY 2027-28Economic Development <br />01118810- <br />July 2027-General Fund– Contract Services-$200,000 <br />62300 <br />Oct 2028Professional <br />Total$450,000 <br />EXHIBIT(S) <br />1.Sponsorship Agreement <br />2.DTSA First Saturday ArtWalk Proposal <br />Submitted By: Michael L. Garcia, Executive Director, Community Development Agency <br />Approved By: Alvaro Nuñez, City Manager <br /> <br />