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Agreement to Sponsor the DTSA First Saturday ArtWalk Organized by The Frida Cinema <br /> October 21, 2025 <br /> Page 3 <br /> • Strengthen collaborations with local galleries, artists, and cultural institutions <br /> while creating opportunities for emerging creators and nonprofit partners. <br /> The funding will be disbursed in monthly installments. In the event that the ArtWalk <br /> ceases its operations prior to the conclusion of the term, the City will retain any unused <br /> funding. It is important to clarify that this agreement does not grant the City any <br /> authority to manage, program, or provide guidance on ArtWalk activities. Full <br /> responsibility for event planning, coordination, and execution will remain with The Frida <br /> Cinema. <br /> Founded in February 2014, The Frida Cinema is Downtown Santa Ana's sole nonprofit <br /> movie theater and one of the few remaining art-house cinemas in Southern California. <br /> Recognized for its mission to enrich, connect, and educate communities through <br /> cinema, The Frida has received accolades for its year-round film festival programming <br /> and strong partnerships with educational, arts, and nonprofit organizations. Beyond film <br /> screenings, The Frida produces and supports a wide range of cultural programming, <br /> including outdoor drive-in screenings, and free movies in local parks. <br /> FISCAL IMPACT <br /> Funds are available in FY 2025-26 budget under General Fund Contract Services- <br /> Professional account (No. 01118810-62300). Subsequent funding will be included in the <br /> proposed budgets for the City Council consideration. <br /> Fiscal Year Accounting Fund Accounting Unit, Amount <br /> Unit-Account Description Account Description <br /> FY 2025-26 01118810- Economic Development <br /> (Nov-Jun) 62300 General Fund — Contract Services- $100,000 <br /> Professional <br /> 01118810- Economic Development <br /> FY 2026-27 62300 General Fund — Contract Services- $150,000 <br /> Professional <br /> FY 2027-28 Economic Development <br /> 62300 <br /> July 2027- 01118 0 General Fund — Contract Services- $200,000 <br /> Oct 2028 Professional <br /> Total $450,000 <br /> EXHIBIT(S) <br /> 1. Sponsorship Agreement <br /> 2. DTSA First Saturday ArtWalk Proposal <br /> Submitted By: Michael L. Garcia, Executive Director, Community Development Agency <br /> Approved By: Alvaro Nunez, City Manager <br />