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201 E.4th Street <br /> , Santa Ana,CA 92701 <br /> D SMO 714.612.9227 <br /> /y jose@dtsaservices.com <br /> S RVl, ES <br /> August 1, 2025 <br /> City of Santa Ana <br /> Community Development Agency <br /> 20 Civic Center Plaza <br /> Santa Ana, CA 92701 <br /> Dear Arts and Culture Commission of Santa Ana, and to Whom It May Concern: <br /> am writing to express my strong support for the City of Santa Ana's continued sponsorship of <br /> the First Saturday DTSA ArtWalk program, and to commend the outstanding leadership and <br /> stewardship provided by Logan Crow and The Frida Cinema since assuming responsibility for <br /> the event. <br /> Downtown Santa Ana's ArtWalk has become an integral part of our community's identity. It <br /> celebrates local artists, enriches our cultural landscape, and brings people together in a vibrant, <br /> inclusive environment. Beyond its artistic value, ArtWalk generates meaningful economic activity <br /> by attracting visitors, supporting small businesses, and creating opportunities for vendors, <br /> performers, and entrepreneurs. <br /> Since taking over the coordination of ArtWalk, The Frida Cinema has done an exceptional job. <br /> They have been collaborative partners, engaging with artists, local businesses, city staff, and <br /> the broader community with professionalism and care. Their team is dependable, responsive to <br /> community concerns, and committed to continuous improvement. Each event is organized with <br /> creativity, attention to detail, and a deep understanding of what makes ArtWalk so special to our <br /> community. <br /> Logan Crow and The Frida Cinema have ensured that ArtWalk continues to thrive and grow <br /> while ensuring that it remains accessible, family-friendly, and representative of our community's <br /> diversity. Their thoughtful management has also enhanced the fiscal sustainability of the event, <br /> reinforcing the City's investment and impact. <br /> For all these reasons, I enthusiastically recommend that the City of Santa Ana select The Frida <br /> Cinema to continue producing Downtown Santa Ana's First Saturday of the Month ArtWalk. <br /> Doing so will ensure the program remains a strong cultural and economic asset run by an <br /> invested and collaborative team, and it will affirm the City's support of a trusted partner doing <br /> excellent work in and for our community. <br /> Sincerely, <br /> Jose Romo <br />