TRUE NORTH RESEARCH, INC - Laserfiche WebLink

Home Browse Search

C 0 S T P R O P O S A L For the City's convenience, we have separated our proposed costs by phase. True North's fixed-fee, not to exceed cost for conducting the baseline research (Phase 1) will be S32,500 assuming the survey is designed to test a single financial mechanism and employs a sample size of 600 completed interviews. If the City seeks to test two financial mechanisms, it will likely require a split-sample approach and larger sample size (800), in which case the cost for Phase 1 will be $38,250. If the Phase 1 survey results are promising and the City chooses to move forward with a revenue measure, the consulting costs for Phase 2 will have two components—a monthly fee of $10,000 forTeamCivX's and Presidio's consulting on measure preparation, strategy, coali- tion building, and communications, and $31 ,500 for a tracking survey in summer 2026 to pro- vide Council with up-to-date information prior to placing a measure on the ballot. Assuming an eight month engagement for Phase 2 Oanuary - August), the total consulting fees for Phase 2 will be $111 ,500. We will also recommend a separate budget for advertising, printing and production of informa- tional materials. The cost to print and mail an informational brochure will depend on the struc- ture and targeted audience. To prepare and mail a single multilingual piece to all 64,115 registered voter households in the City of Santa Ana will cost $48,500. If targeting a piece in a single language to appropriate households, the costs will be $31 ,000 for English-only house- holds, $16,500 for Spanish language households, and $9,250 for Vietnamese language house- holds. For budgeting purposes, most public agencies send two to three mailings per voter household during the ballot measure planning process. City of Santa Ana True North Research, Inc. © 2025