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CITY OF SANTA ANA <br />RFP NO.: 25-096 <br />MANAGEMENT OF ADVERTISING AT BUS SHELTERS AND BUS STOPS IN <br />THE CITY OF SANTA ANA <br />2. Occupancy metrics, <br />3. Maintenance logs, and <br />4. Financial records, enabling both the vendor and City staff to monitor <br />performance, ensure compliance, and streamline communication. <br />b. This digital infrastructure is critical to maintaining a modern, responsive, and well - <br />documented advertising program that meets the operational and strategic goals of the City. <br />VII. Performance Metrics <br />a. The performance of the selected vendor will be evaluated based on a set of key metrics <br />designed to ensure accountability and quality service. <br />i. These metrics include the achievement of agreed -upon revenue targets and the <br />consistent maintenance of a high percentage of ad space occupancy across all <br />shelters and bus stops. <br />ii. Timely execution is also critical; therefore, the vendor must complete ad <br />installations and resolve reported issues within 48 hours. <br />iii. Additionally, strong performance will be reflected in the absence of unresolved <br />public complaints or regulatory violations, demonstrating the vendor's <br />commitment to compliance, responsiveness, and professional standards. <br />Page 4 of 4 <br />