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RFP #: 25-096 <br />Technical Proposal <br />REVENUE PROPOSAL <br />COA's Advertising Program <br />City of Santa Ana <br />Creative Outdoor Advertising proposes to share advertising revenue with the City of Santa Ana based on the greater <br />of: <br />• A Minimum Annual Guarantee (MAG) of $160,000, paid to the City in equal monthly installments; or <br />• Fifty-five percent (55%) of gross advertising sales revenue, generated from the advertising program. <br />This structure ensures the City receives a strong, predictable revenue stream while also benefiting from the upside <br />potential of increased advertising sales. COA's proven marketing strategies and consistently high occupancy rates <br />position us to maximize revenue across all available inventory. <br />ASSUMPTIONS <br />This revenue proposal is based on the current inventory of 160 advertising units with 320 advertising faces — <br />the number that we are presently authorized to advertise on in the City of Santa Ana. If the available <br />advertising inventory changes during the term of the agreement, COA would be pleased to engage in a <br />discussion with City staff to ensure the revenue structure continues to align with the scope of the program. <br />• It is assumed that the City of Santa Ana will be responsible for all utility costs associated with the operation of <br />illuminated transit shelters, including but not limited to electricity for lighting and any other powered <br />components. <br />I Phone: 1.800.661.6088 <br />30 www.CreativeOutdoor.com <br />