Agenda Packet_2026-03-03 - Laserfiche WebLink

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Response • the City of 2026 For •' • and River View GolfCourse o Have emergency protocols and backup supplies • Always do a client walkthrough before event day • Keep printed checklists for setup, service, and cleanup In terms of marketing, developing a robust food and beverage related activities calendar that attracts residents to the course to dine is critical. The calendar should align with golf events or instruction and could promote such activities as: Whiskey Tastings, Microbrew Festivals, Themed Events, Pasta Festivals, Cigar Events, Brunches, and Sporting Events among others. Additional revenue can also be generated from creatively marketing on-course specials, barbeques at the turn, and grab-and-go box lunches. On course food and beverage cart service will be available daily, weather permitting. We would also extend our services to our local communities by providing Friday "Date Night" dinners after hours in our cafe in the fall and spring. Summer months will be served outside on our patio with live jazz music. In addition to these plans, we would establish a robust calendar of events, most of which include food and beverage components. River View Golf Course, like many older facilities, is limited by the infrastructure of the Food & Beverage facilities. At many of our locations, instead of dwelling on our limitations such as "lack of banquet space" or "limited kitchen facilities," we have taken advantage of what we do have and have been creative in working within what is available. Under our management, we would analyze and formulate a plan similar to what we have done at some of these facilities. This would include a number of upgrades and remodeling as funds become available: • Fresh paint • New tables • New Chairs • Updated lighting • New flat screen televisions • Bar and Pub style seating with six beers on tap • Outdoor Patio remodel to include lounge furniture and shade • Outdoor catering improvements including granite buffet tables and shade screens over scoreboards • New custom-built bar for Catering Area These improvements, along with our innovative approach to non-golf events, will provide for steady performance in Food & Beverage revenue in years to come. Pro Shop Retail Our Methodology Merchandise sales have the potential to be a solid revenue center for all public golf courses. The current operator's retail sales are far below the national revenue per round average fora municipal golf course, and far below CourseCo's average at our managed courses. The key to success in this area is the appropriate and strategic inventory management practices that mirror periods of high traffic demand and slower periods. Setting the right price is a crucial = '` step in achieving retail merchandise profitability. Once we have a clear understanding of our product cost, we typically set initial pricing to achieve predetermined margins. The mark-up -- covers our cost and profit margin, considering competitor pricing and industry standards. We also seek to implement a multitude of more innovative pricing strategies and discounting '' p p g g g Pro Shop Display tactics when they make sense, for example: Foxtail Golf Club, Rohnert Park CA Z _ t�f C�kii[ ICO 16 — 82 3/3/202&ge 26 I '