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• Business Planning and Budgeting — Our budgeting and business planning is done from a zero base for <br />every property. We seek to understand the goals, objectives and obstacles for each property and <br />custom design a plan and budget each and every year that best serves the needs of the facility. <br />• Staffing — Each property under our management has different staffing models that best serves the needs <br />of the facility. All key management staff are selected based on their individual fit for the property. <br />• Corporate Oversite — A key to any management plan is the amount of involvement and oversite provided <br />by the corporate team. We are confident that we spend more time on all our properties than any other <br />management company and this commitment ultimately provides both better guest experience and <br />operating results. <br />• Client Communication and Collaboration —We view all our management contracts as a partnership rather <br />than a contract to deliver services. Through constant communication and collaboration with our clients we <br />are able to ensure goals and objectives remain aligned. <br />Specific services included in management agreements include: <br />• Golf Operations (Reservations, Tee Times, Merchandising, Carts, Instruction, and Driving Range) — <br />Optimization of golf revenues is achieved through membership growth and retention, tee sheet <br />management, player development, merchandising, bundling goods and services, home club support, <br />instruction programs, community involvement and excellent member and guest service experiences. <br />CourseCo has won multiple public service awards for its operations, promotion, and customer service. <br />Customer Service — At every site, CourseCo implements a quality service management program to ensure <br />the facilities are operated in a manner consistent with owner expectations and appropriate to the facility. <br />We utilize several formalized customer feedback systems such as professional blind shoppers, online <br />surveys, comment cards, the National Golf Foundation's Golf Satisfaction Survey (GolfSat), and SWEAT <br />Program (Smile, Welcome, Enthusiasm, Ask, Thank), the results of which have led to national awards for <br />customer service at three of our facilities. <br />• Food and Beverage Services — CourseCo structures food and beverage operations to optimize the bottom <br />line. This includes the development of practical menus that meet golfers' needs for quick food of high <br />quality; hiring, training, and proper scheduling of staff; inclusion of membership programming and events; <br />close linkage with our Home Clubs; and regular review of menu and event pricing. Cost of goods and <br />labor/sales ratios are closely monitored. <br />• Sales and Marketing — CourseCo's implementation of sales and marketing follows these guidelines: <br />develop the "story" based on the image and personality of the property; determine the placement of the <br />facility in the market; identify the target market or markets; determine the type of collateral material to be <br />produced; and identify media channels and advertising methods including email, internet and other digital <br />based strategies. <br />Agronomics — CourseCo is an expert in the field of agronomics and golf course maintenance. We utilize the <br />most current research, technology and resources to provide outstanding playing conditions from tee to <br />green. We are a leader in providing optimal golf course conditions while employing sustainable methods of <br />turfgrass maintenance. CourseCo is the most honored golf management firm in the country for its <br />environmental practices including having won the President's Award from the Golf Course <br />Superintendent's Association of America in back-to-back years. <br />• Master Planning and Capital Budgeting — CourseCo has been involved, as principal, project manager or <br />COURSECO Page 4 <br />I <br />