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POSITIVE ARGUMENTS If the City chooses to place a measure on an upcoming ballot, voters will be exposed to various arguments about the measure in the ensuing months. Proponents of the measure will present arguments to try to persuade voters to support a measure, just as opponents may present argu- ments to achieve the opposite goal. For this study to be a reliable gauge of voter support for the proposed sales tax measure, it is important that the survey simulate the type of discussion and debate that will occur prior to the vote taking place and identify how this information ultimately shapes voters' opinions about the measure. The objective of Question 8 was thus to present respondents with arguments in favor of the pro- posed measure and identify whether they felt the arguments were convincing reasons to support it. Arguments in opposition to the measure were also presented and are discussed later in this report (see Negative Arguments on page 20). Within each series, specific arguments were admin- istered in random order to avoid a systematic position bias. Question 8 What 1'd like to do now is tell you what some people are saying about the measure we've been discussing. Supporters of the measure say: . Do you think this is a very convinc- ing, somewhat convincing, or not at all convincing reason to SUPPORT the measure? FIGURE 11 POSITIVE ARGUMENTS All money raised by measure will stay local to fund essential 00 services, facilities here in Santa Ana; by law, it can't be taken away by Federal Government, State or County City maintains 454 miles of streets, 90 miles of storm drains, 371 c0 acres of parks, playfields; measure provides funding we need to a keep our streets, infrastructure, parks in good condition rn Fast emergency response times for 911 critical for saving lives; .0 measure ensures enough law enforcement officers, firefighters, CY paramedics to respond quickly to 911 emergencies All money raised by measure will stay local to fund essential dservices and facilities here in Santa Ana; by law, it can't be taken away by State or County v Most of sales tax generated locally goes to State, County; measure 00 ensures higher percentage of sales tax dollars stay in Santa Ana, we Or have local control over how those funds are spent Measure will not increase sales tax your household currently pays; it 0, simply extends sales tax approved by voters in 2018 at current rate to continue funding important city services Over past 6 yrs, City reinvested every dime of sales tax back into community to fix streets, infrastructure, public safety, graffiti, pay 0 for city services, voting yes will allow important source of funding to continue -0 Measure will help protect quality of life, keep Santa Ana a special a place to live by keeping city safe, clean, well -maintained -0 Measure includes a clear system of accountability incl citizen C, oversight, independent audits, public disclosure of how all funds are spent Much of money raised by sales tax comes from people who visit, 00 pass through Santa Ana, don't live here; measure will make sure d they pay fair share for facilities, services they use while in city ®Very convincing Somewhat convincing 0 10 20 30 40 so 60 70 80 90 100 % Respondents �ik�� 1 j0_00%a Ana 8 TP74 North Research, Inc.��