Item 08 - Ballot Measure Polling Results

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• November 2026 election. The survey followed a mixed -method design that employed multiple • recruiting methods (email, text, and telephone) and multiple data collection methods (telephone and online). Administered in English, Spanish and Vietnamese between December 10 and December 16, 2025, the average interview lasted 16 minutes. — — - A .,� This report is designed to meet the needs of readers who prefer a summary of the findings as well as those who are interested in the details of the results. For those who seek an overview of the findings, the section titled Key Findings is for you. It pro- vides a summary of the most important factual findings of the survey in a Question & Answer for- mat. For the interested reader, this section is followed by a more detailed question -by -question discussion of the results from the survey by topic area (see Table of Contents), as well as a description of the methodology employed for collecting and analyzing the data. And, for the truly ambitious reader, the questionnaire used for the interviews is contained at the back of this report (see Questionnaire & Toplines on page 31), and a complete set of crosstabulations for the survey results is contained in Appendix A. r%%_v.iYVYYLGLj"iviv_ Y 1 .3 True North thanks the City of Santa Ana for the opportunity to assist the City in this important effort. The collective expertise, local knowledge, and insight pro- vided by city staff and representatives improved the overall quality of the research presented here. ^'C`-' A IRArn The statements and conclusions in this report are those of the authors (Dr. Timothy McLarney and Richard Sarles) at True North Research, Inc. and not necessarily those of the City of Santa Ana. Any errors and omissions are the responsibility of the authors. ABOUT TRUE NORTH True North is a full -service survey research firm that is dedicated to providing public agencies with a clear understanding of the values, perceptions, priorities, and concerns of their residents and voters. Through designing and implementing scientific surveys, focus groups, and one-on-one interviews as well as expert interpretation of the findings, True North helps its clients to move with confidence when making strategic decisions in a variety of areas —such as planning, policy evaluation, performance management, establishing fiscal priori- ties, passing revenue measures, and developing effective public information campaigns. During their careers, Dr. McLarney and Mr. Sarles have designed and conducted over 1,500 sur- vey research studies for public agencies, including more than 500 revenue measure feasibility studies. Of the measures that have gone to ballot based on Dr. McLarney's recommendation, 93% have been successful. In total, the research that Dr. McLarney has conducted has led to over $42 billion in voter -approved local revenue measures. City of Santa Ana True North Research, Inc. © 2025