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T A B L E O F C O N T E N T S <br />List of Tables....................................................................iii <br />Listof Figures....................................................................iv <br />Introduction...................................................................... 1 <br />Motivation for Research ................................................... 1 <br />Overview of Methodology .................................................. 1 <br />Organization of Report .................................................... 2 <br />Acknowledgments....................................................... 2 <br />Disclaimer............................................................. 2 <br />About True North ........................................................ 2 <br />KeyFindings..................................................................... 3 <br />Quality of Life & City Services...................................................... 6 <br />Quality of Life........................................................... 6 <br />Question2.......................................................... 6 <br />Changes to Improve Santa Ana .............................................. 7 <br />Question3.......................................................... 7 <br />Overall Performance Rating ................................................ 8 <br />Question4.......................................................... 8 <br />Initial Ballot Test................................................................ 10 <br />Question5......................................................... 10 <br />Support by Subgroups ................................................... 11 <br />Reasons For Not Supporting Measure ........................................ 12 <br />Question6......................................................... 12 <br />Projects & Services............................................................... 13 <br />Question7......................................................... 13 <br />Service Ratings by Initial Support ........................................... 14 <br />Positive Arguments.............................................................. 15 <br />Question8......................................................... 15 <br />Top Positive Arguments by Initial Support .................................... 16 <br />Interim Ballot Test............................................................... 18 <br />Question9......................................................... 18 <br />Support by Subgroups ................................................... 18 <br />Negative Arguments............................................................. 20 <br />Question10........................................................ 20 <br />Top Negative Arguments by Initial Support .................................... 20 <br />FinalBallot Test................................................................. 22 <br />Question11........................................................ 22 <br />Changein Support............................................................... 23 <br />Alternative Options.............................................................. 25 <br />Support with 20 Year Sunset .............................................. 25 <br />Question12........................................................ 25 <br />Support with Rate Reduction .............................................. 25 <br />Question13........................................................ 26 <br />Background & Demographics..................................................... 27 <br />Methodology.................................................................... 28 <br />Questionnaire Development ............................................... 28 <br />Programming, Pre -Test & Translation ........................................ 28 <br />Sample............................................................... 28 <br />Statistical Margin of Error ................................................. 28 <br />Recruiting & Data Collection ............................................... 29 <br />Data Processing........................................................ 30 <br />Rounding............................................................. 30 <br />Questionnaire & Toplines......................................................... 31 <br />City of Santa Ana True North Research, Inc. © 2025 <br />