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Finance <br />Infosend is the City's contracted mailer for large-scale public communication. <br />support from Measure X funds, Finance utilized the Infosend contract to help offset <br />the cost of providing City services by supporting revenue generation efforts. The <br />following is a highlight: <br />• In collaboration with the Sewer & Water Enterprise, the City initiated a consistent <br />outreach approach to approximately 45,000 water customers and 33,000 <br />business operators. In 2024, the City updated its Municipal Code to comply with <br />the Water Shutoff Protection Act, which significantly increased the number of <br />required notifications sent to residential water customers. Although these <br />expanded notifications raised mailing costs, they also helped settle long-standing <br />overdue balances, resulting in higher Water and Sewer revenue. <br />• The contract with Infosend allowed the City to participate in the Franchise Tax <br />Board's City/County Business Tax Program, which significantly increased the <br />volume of business license renewal notices and billing statements mailed through <br />InfoSend. This resulted in the City surpassing Business License Tax revenue <br />projections. In FY2024-25, Business License Tax revenue exceeded estimates by <br />approximately $1.5 million. <br />Since the inception of Measure X in 2019, the City has used Measure X revenues to <br />cover ongoing cost increases, including an estimated 4.5% annual increase for fire <br />services provided by the Orange County Fire Authority (OCFA) and an average 4.6% <br />annual increase in Falck emergency medical transportation services. In FY 2024-25, <br />the City covered nearly $15 million in additional costs without reducing service levels <br />or emergency response times. <br />Measure X Success 19 <br />