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Movies at the Park <br />$93,000 <br />$498,000 <br />$30,000 <br />Fiestas Patrias -7oK <br />Chicano Heritage -11.5K <br />July 4th Celebration -7.5K <br />5k/10k Run -3.5K <br />Tet/Lunar Festival -6.6K <br />Movies at the Park -8.2K <br />Noche De Altares -38K <br />Juneteenth -3.7K <br />$983,000 <br />$115,000 <br />$80,000 <br />$127,000 <br />$20,000 <br />Tet Festival <br />City Events <br />Events & # Attendees Cost Offset Strategies <br />•Increase sponsorship revenue <br />•Implement or expand participant and vendor <br />fees <br />•Evaluate event cost structure and scalability of <br />service <br />19 <br />5K/10K <br />$20,000