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b) LAYOUT and BOOTHS. City shall retain the right to approve the general layout of <br />said Event, including the placement of booths, stages, etc., Boundaries of the event <br />shall extend from the east side of Birch to the west side of Minter on Fourth Street. <br />Third Street from the east side of Spurgeon to the east side of French. Sycamore, <br />Bush, and French Streets from the south side of Fifth Street to the north side of Third <br />Street. Main Street from the south side of Fifth to the north side of First Street. <br />C) THEME. If a theme is considered in addition to the Mexican Bicentennial, City and <br />Event Producer must reach mutual agreement as to said theme. <br />d) ENTERTAINMENT. City shall retain final approval over all entertainment. City at <br />its sole discretion and/or for any reason may reject entertainment chosen by Event <br />Producer. Event Producer shall produce a complete schedule for the main stage listing <br />each performer, their popularity rating, and their associated time slot before August <br />15, 2010. City will provide final approval before August 25, 2010, at which time City <br />will provide written approval in the form of a letter from the City Manager or his <br />designee. The stage located at the intersection of Fourth and Mortimer Streets shall be <br />reserved for the official "El Grito" from 6:30 p.m. until 9 p.m. on Saturday, September <br />18, 2010, at which time all advertising on stage if any, shall be removed, cloaked, or <br />hidden from display. The "El Grito" shall be conducted by the Mexican Consul. The <br />ceremony shall be coordinated between the City, Mexican Consul and the event <br />Producer. <br />C) STAGES. A minimum of two stages and associated entertainment shall be <br />programmed and produced during the event duration. One stage each provided by each <br />Event Producer. One stage shall be located at the intersection of Mortimer and 4th <br />Street. One stage shall be located at the intersection of Broadway and Fourth Streets as <br />outlined in the Service Agreement. <br />f) ALCOHOL and TOBACCO. Event Producer agrees not to sell or distribute or allow <br />the sale of or distribution of any tobacco products during the Fiestas event. <br />Sponsorship by alcohol product companies shall be considered, but must be pre- <br />approved by City. Absolutely no direct tobacco product advertising shall be allowed <br />within or associated with the Event. Neither tobacco product advertising nor alcohol <br />product advertising shall be distributed to minors. <br />g) PRESS RELEASES and PROMOTIONS. City shall receive copies of all press <br />releases and advertising for the event at least 72 hours prior to the use in the Event <br />promotion. Event Producer will provide to City all distributed documents related to <br />marketing, promotions and administration as distributed. All promotional materials <br />shall include the City of Santa Ana Downtown Orange County Logo. <br />h) SPONSORSHIP. City shall receive copies of all sponsorship agreements for the <br />Event. All sponsorship agreements/contracts must be between Event Producer and the <br />participating sponsor and not third parties. Sponsor must pay Event Producer directly <br />and not to third parties. <br />i) FEES. Event Producer shall be responsible for all fees and/or costs associated with <br />this event including, but not limited to, additional Police, Fire, Code Enforcement and <br />2