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10 . <br />lA <br />ConsensusInc. <br />Interact. Innovate. Influence. <br />Metro Gold Line Foothill Extension Construction Authority <br />Social Media Campaign to Raise Awareness and Fund the Gold Line <br />Consensus Inc. is assisting the Foothill Extension Construction <br />Authority with a community outreach program about the importance <br />of funding the Foothill Extension from Pasadena to Montclair. At <br />the start of the program in 2008, the Los Angeles County <br />Metropolitan Transportation Authority (Metro), the funding agency <br />for the project, ranked the Foothill Extension low on its priority list <br />and refused to fund it. The campaign included a strategically <br />coordinated effort that conducted traditional outreach at activity centers, engaged local news outlets, <br />and leveraged these efforts through its "I Will Ride" Blog (www.IWillRide.org), Twitter Feed, Facebook <br />Page, and Activity Center Outreach/Stakeholder Videos. When Consensus Inc. was hired in spring <br />2008, the Gold Line Extension's funding for future development was only $126,000. <br />As a result of our firm's successful communications strategies, Metro voted to increase the Foothill <br />Extension Authority's funding to $875 million. Moreover, Consensus Inc. was awarded the "Blog of <br />the Year" by the Public Relations Society of America, Los Angeles chapter, for the "I Will Ride" blog. <br />Project Results <br />¦ When Consensus Inc. was hired in spring 2008, the Gold Line Extension's funding for future <br />development was only $126,000. <br />¦ As a result of our firm's successful communications strategies, Metro voted to increase the <br />Foothill Extension Authority's funding to $875 million. <br />¦ Built a supporter database of 2,531 stakeholders via mailings, activity centers and Website sign- <br />ups <br />¦ Developed the iwillride.org blog and @iwillride Twitter site <br />¦ Increased media coverage to elevate the need for the Extension in decision-making forums <br />Client Contact <br />Habib Balian, Chief Executive Officer <br />Metro Gold Line Foothill Extension Authority <br />406 East Huntington Drive, Suite 202 <br />Monrovia, California 91016-3633 <br />626.305.7001 <br />hbalian(LDfoothillextension.org <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana