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COMMUNITY OUTREACH SUMMARY <br /> Executive Summary <br /> From August 2025 through January 2026, the City of Santa Ana, together with HDR, Costin <br /> Public Outreach Group, Inc., and Cityworks Design, launched a comprehensive multilingual <br /> outreach campaign (campaign) for Santa Ana's First Street Multimodal Boulevard Study (Study). <br /> Through a range of in-person and digital tools and tactics, they reached over 1,100 community <br /> members in six months. The Study covers a 3-mile corridor on First Street, a major east-west <br /> arterial. The study area extends from Bristol Street on the west to Tustin Avenue on the east, <br /> and is a key route for people driving, walking, biking, and riding Orange County Transportation <br /> Authority's (OCTA) high-ridership bus Route 64. <br /> The campaign aimed to promote a collaborative process in which the existing conditions, <br /> public input, technical analysis, and preference survey were meaningfully integrated into <br /> design concepts. Gathering input from, informing, and educating people who travel, work, and <br /> live along the corridor was instrumental throughout the Study. <br /> These efforts guided the creation of eight design options, which later evolved into three <br /> design concepts presented to the City Council in February 2026, each reflecting community <br /> priorities. This transparent and inclusive approach presented an opportunity to educate <br /> residents about road safety, elevate diverse community voices, and promote equitable <br /> participation in shaping the future of multimodal travel along First Street (Figure 1). <br /> I <br /> • ►Mail <br /> I Is <br /> � off° .•• : • .. � <br /> e � <br /> t r _� <br /> e <br /> .Lam• <br /> Figure 1: Community members review project boards on display at the City's Chicano <br /> Heritage Festival on Aug.24,2025. <br /> First Street Multimodal Boulevard Study—3 <br />