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COMMUNITYOUTREACH <br /> Strategy and Methodology <br /> To enable a transparent, inclusive, and community-driven design process, outreach and <br /> engagement were integrated into the technical analysis and concept development throughout <br /> this planning phase of the project. Community and stakeholder engagement events were <br /> aligned with key Study development points, including understanding existing conditions <br /> (engagement Phase 1), identifying the 8 options (engagement Phase 2), and refining the <br /> options to 3 concepts (engagement Phase 3). The coordination of the outreach events relative <br /> to the technical analysis is outlined in Figure 7 below. <br /> low OUTREACH AND ENGAGEMENT PHASE _V_ <br /> PHASE PHASE2 PHASE3 PHASE <br /> May 2025-June 2025 July 2025-September 2025 October 2025-December 2025 December 2025-May 2026 <br /> EXISTING CONDITION <br /> ANALYSIS AND ASSESSMENT <br /> Website S.ial Media Updates <br /> OUTREAENGAGEMENT <br /> ENGAGEMENT <br /> Community Pop Up Events, :r Meetings,Neighborhood Meetings,Ward Updates :r <br /> CONCEPTUAL <br /> PLANNING <br /> r <br /> •r r <br /> Figure 7:A phased schedule was used that integrated outreach and engagement throughout the technical <br /> analysis and concept development in the planning phase. <br /> Community and Stakeholder Activities, Tools, and Tactics <br /> HDR presented an equity-centered Outreach and Engagement Plan (Plan) in line with the <br /> strategy, which was updated and refined in coordination with the City of Santa Ana. This Plan <br /> includes a breakdown of audiences, strategies, and communication tools and tactics for each <br /> group. <br /> :stakeholder Engagement Activities <br /> To verify appropriate engagement ensued, a broad internal stakeholder group was identified. To <br /> bring them to the table and encourage participation, the team identified various subcategories <br /> and meeting types to accommodate their availability. These included Stakeholder Groups, <br /> Presentations to Mayor and City Council, Community Working Groups, Presentations to <br /> Neighborhood Associations (NA), CBO Working Groups, and Community Workshops. <br /> First Street Multimodal Boulevard Study— 12 <br />