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COMMUNITYOUTREACH <br /> Outreach Tools <br /> The team collaborated with the City to deliver information through traditional and digital <br /> channels, enabling community members to track the Study's progress, provide feedback, and <br /> share details with friends and neighbors. Our community analytics profile indicated high <br /> smartphone ownership and significant Spanish-language digital use across the corridor, and the <br /> digital strategy was aligned accordingly. All materials and content described below were made <br /> available in English, Spanish, and Vietnamese, with automated translation features on the <br /> website and, where applicable, traditional assistance from bilingual staff, especially for social <br /> media artwork, captions, and surveys, to ensure cultural sensitivity. The team recommended <br /> additional translation and/or interpretation vendors when needed. <br /> STUDY LANDING PAGE AND WEBSITI <br /> In addition to a landing page on the City's official website (Figure 25), a multilingual, mobile- <br /> friendly dedicated Study website was launched in July 2025 (Figure 26), with the custom <br /> URL bit.ly/Moving Forward OnFirst. The website included sections on the background, <br /> corridor overview, engagement updates, survey and video engagement, Study schedule, <br /> and multimodal benefits education. <br /> As of Jan. 31, 2026, the English site received 2,091 visits, the Spanish site 552, and the <br /> Vietnamese site 537. The website metrics report is provided in APPENDIX C: Website <br /> Metrics. <br /> Project Website <br /> f::i,..nih:,L.rii:rii:r of Ihr prr{.r l ., ii r•i:l..rr I•�l..rnp.erlty...A:..r 1+..+rl...nd hr ll•..• <br /> Project Goals and Objectives <br /> •ApafrrhMSt/e.`.t. <br /> •Belle ncenfn—gh biwe to—lk.b4.ride n.ollmrrsl Saeet. <br /> •ACLTOpr lhat SLLlp=Ri aLiltM llt_STYI:S Ter CV]N rnC'nper Oi pl:r:GMInUIRj. <br /> Corridor Study Map <br /> 7he3 1e:tutrym•6da1ie:nhehemtof mla fva.ccnrair¢peapelo insmtant srrri:es.diriry <br /> entertal-cm.and"IMAI pJNIL-ccs• <br /> Figure 25: The Study's landing page on the City of Santa Ana's website. <br /> First Street Multimodal Boulevard Study—30 <br />