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ADVERTISING HIGHbIGHTS <br /> The digital campaign strategically targeted visitors in Icey markets to drive <br /> /+ Azira T. destination awareness and inspire travelers planning a Disneyland visit to stay <br /> in Santa Ana.The campaign ran from November through December 2025. <br /> CREATIVE PERFORMANCE <br /> IMPRESSIONS=111WAskyl DELIVERED <br /> 160600-Desktop $116.96 17,994 119 0.66% <br /> 300x250-Mobile $128.95 19,839 175 0.88% <br /> 300x250-Desktop $857.97 131,995 186 0.14% <br /> 300x250-Mobile $1,726.76 265,655 2,748 1.03% <br /> 300600-Desktop $227.39 34,983 140 0.40% <br /> 320x50-Mobile $638.94 98,299 285 0.29% <br /> 320x50-Mobile $5,908.75 909,038 3,671 0.40% <br /> 728x90-Mobile $42.78 6,581 50 0.76% <br /> 728x90-Desktop $744.04 114,468 148 0.13% <br /> 728x90-Mobile $375.65 57,792 613 1.06% <br /> 970x250-Desktop 1 $65.40 10,062 113 1.12% <br /> Creatives Grand Total $10,833.59 1,666,706 8,248 <br /> J lrt <br /> %3 B 6 6R161AAL Y 71fEAr'S ALWAYS A gFAr <br /> ORIGINRLITV —, <br /> _ " ® 1` { AT OUR TABbE <br /> ORIGINALITY <br /> D15CODER S�IIi�BIIB,CB - <br /> i� DISCOVI SANTA MA,CA <br /> ® Expedia <br /> Targeted all AeroMexico flights inbound and Expedia Soccer World `` "'— <br /> outbound from Los Angeles(LAX)and Tijuana Championship Co-op Campaign <br /> (TI])airports. •5,652 Room Nights <br /> •22,636 passengers saw •$758,535 in Hotel Revenue <br /> 30-second destination video •ROAS$29.1 <br /> •10,522 watched the video "Always-On"Campaign <br /> •83.2%CTR* •33,426 Room Nights <br /> •20,203 completed watching •$4,462,749 in Hotel Revenue <br /> the video •ROAS$26.2 <br /> FV action rate <br /> *Benchmark CTR is 31% ___ =I'1 10V ICO OC Campaigns <br /> •47,512 Room Nights <br /> •$6,434,094 in Hotel Revenue <br /> •ROAS$64.1 <br />