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COMMUNITY OUTREACH SUMMARY <br /> Outreach Tools <br /> The team collaborated with the City to deliver information through traditional and digital <br /> channels, enabling community members to track the Study's progress, provide feedback, and <br /> share details with friends and neighbors. Our community analytics profile indicated high <br /> smartphone ownership and significant Spanish-language digital use across the corridor, and the <br /> digital strategy was aligned accordingly. All materials and content described below were made <br /> available in English, Spanish, and Vietnamese, with automated translation features on the <br /> website and, where applicable, traditional assistance from bilingual staff, especially for social <br /> media artwork, captions, and surveys, to ensure cultural sensitivity. The team recommended <br /> additional translation and/or interpretation vendors when needed. <br /> STUDY LANDING PAGE AND WEBSITF <br /> In addition to a landing page on the City's official website (Figure 25), a multilingual, mobile- <br /> friendly dedicated Study website was launched in July 2025 (Figure 26), with the custom <br /> URL bit.ly/MovingForwardOnFirst. The website included sections on the background, <br /> corridor overview, engagement updates, survey and video engagement, Study schedule, <br /> and multimodal benefits education. <br /> As of Jan. 31, 2026, the English site received 2,091 visits, the Spanish site 552, and the <br /> Vietnamese site 537. The website metrics report is provided in APPENDIX C: Website <br /> Metrics. <br /> Project Website <br /> I.a... ear:.1. il.lim::fIl•pr.�Il,fr,t d•ti,,lt45tiannn WNiw Ar.'a•'h—It,.•d 4r llct. <br /> uf[-:c.cr Lrc j":I:—P<¢ae visit: <br /> .7 if irtl <br /> Project Goals and Objectives <br /> . 0.,—Fimt.Strn^_t. <br /> • 6eLWatx 01r ple krukirg La walk.bike.ri*..or roll m rrsL SLI eel. <br /> • Pc d3r that supports healthv llr:stylcs for­bh tour wmmuilt)'. <br /> Corridor Study Map <br /> The3-mile Lurr.o idwk.s ithe heart of 5a:'lLn ccrtx.:iras"We w imaartant—i—dinim <br /> eneerealnmcrr,man crnw.rl..irllc ury ces. <br /> Figure 25: The Study's landing page on the City of Santa Ana's website. <br /> City Council — 5/5/2026 <br />