FRIDA CINEMA, THE (8) - Laserfiche WebLink

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Screenings also support youth and family social development as children learn valuable public social skills by participating in communal film watching in a professional cinema, while strengthening bonds with their families by participating in an experience together. By screening international films, The Frida also increases exposure-to different cultures and lived experiences for participants, broadening their horizons through exposure to movies filmed and taking place across the world. As an additional educational component, each film will include a personalized staff introduction prior to each screening which will also highlight the history of global art house clnema and key concepts In each film and the series. To facilitate access to film for people of all ages, The Frida will screen a combination of domestic and international film featuring different languages, including films recognized for their exceptional storytelling utilizing English dubbing. All non-English films will utilize subtitles, with the series emphasizing film in English and Spanish to reach the broadest possible demographics in Santa Ana. To Further increase accessibility for those with sight and hearing limitations, The Frida always has personal assisted listening devices and screen readers available for guests. These screenings also strongly align with the City of Santa Ana's mission "To deliver efficient public services in partnership with our community which ensures public safety, a prosperous economic environment, opportunities for our youth, and a high quality of life for residents." Screenings promote- public safety by increasing foot traffic in downtown Santa Ana during what is normally a relatively quiet time of day for the area, increasing the number of eyes and ears in the neighborhood. This increased foot traffic further supports a prosperous economic environment ; in downtown on early weekday afternoons, bringing 50-100 people to the street each screening, with many attendees also visiting area businesses before and after screenings. Additionally, all poster printing is ordered through a Santa Ana-based printing company. The series also provides new opportunities for youth to engage w€th arts in Santa Ana and promotes a high quality of life for residents through entertaining and accessible arts experiences. i To ensure The Frida provides an excellent level of community benefit { through this series, the organization will leverage its marketing team to engage in a broad outreach and marketing campaign. All marketing materials are always designed in-house by The Frida's team of graphic designers and video editors who also oversee all print and digital marketing -- - -- efforts. For this series, The Frida will conduct-extensive-outreach on social i media (200k+following and 1 mil.- engagement per month),website, newsletter, print marketing (posters/flyers distributed on-site and throughout the community), and through a custom series trailer that will screen before all films at The Frida. i The Frida will also leverage its existing partnership with the Santa Ana Unified School District (SAUSD), specifically District administration and Santa Ana High School's Saintly Films Production Pathway, to promote the I series directly to the student population. While The Frida will conduct