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Sw <br /> DiscoveryCube <br /> 1. Curriculum Alignment:All lessons will be designed in alignment with the Next Generation <br /> Science Standards to ensure educational rigor and relevance, <br /> 2. Instructional Approach: Programming will feature hands-on, inquiry-based activities that <br /> actively engage students in understanding sustainable practices and applying them in <br /> meaningful ways. <br /> 3. Student Reach: Based on current enrollment numbers, Discovery Cube anticipates serving <br /> approximately 500 students annually through this initiative. <br /> Task 6: Marketing Plan <br /> Discovery Cube OC will deploy targeted marketing exclusively to Santa Ana residents to maximize <br /> participation in the environmental education programs_ Our in-house marketing team will <br /> execute: <br /> 1. Direct digital outreach via email and social media to Santa Ana households. <br /> 2_ Geo-targeted campaigns ensuring messaging reaches only Santa Ana zip codes. <br /> 3. Community partnerships through Santa Ana schools, libraries, and neighborhood <br /> networks. <br /> Our strategy aligns with the City of Santa Ana's sustainability goals, driving resident participation, <br /> strengthening community engagement, and building lasting awareness of environmental <br /> responsibility. <br /> Annual Rate: <br /> The Santa Ana Waste Free Days program is provided at an annual cost of $135,000, billed <br /> biannually. This rate covers all services and deliverables specified in the Scope of Work and is <br /> designed to promote sustainable practices among Santa Ana residents at home, in educational <br /> settings, and across the community. <br /> Invoicing and Reporting <br /> Discovery Cube will provide the City of Santa Ana with two invoices and corresponding reports <br /> per year, submitted at the beginning of May and the end of October. The invoices will outline the <br /> services rendered by Discovery Cube during the proceeding period (when applicable) and scope <br /> of work, along with the corresponding fees. The report will include the program milestones <br /> detailed in the Scope of Work. <br /> Page 4 of 5 <br />