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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />November 15, 2010 <br />TITLE: <br />AGREEMENT FOR <br />EVENT /ENTERTAINMENT MANAGEMENT <br />SERVICES TO OPERATE THE 2011 <br />FIESTAS PATRIAS AND CINCO DE MAYO <br />FESTIVITIES <br />r" <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1s' Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing <br />For <br />CONTINUED TO <br />FILE NUMBER <br />Direct the City Attorney to prepare and authorize the City Manager and the Clerk of the Council to <br />execute an agreement with MXLive and Romo Enterprises, Inc. to provide event/entertainment <br />management services for the 2011 Fiestas Patrias and Cinco de Mayo festivities. <br />DISCUSSION <br />The downtown 4th Street "Fiestas Patrias" and Cinco de Mayo festivities have been positive <br />community events supported by the downtown businesses and the greater community for the past <br />22 years. Traditionally, these events have included a downtown fiesta and carnival, a parade, and <br />an "el grito" ceremony. Since 1989, there have been various private and public organizers of this <br />event including the City of Santa Ana, the former Downtown Business Association, the Business <br />Improvement District and other private organizations. In recognizing the significance of the 2010 <br />Bicentennial of Mexican Independence, the City Council passed a resolution in October 2009 <br />directing the City Manager to have staff organize and manage the bicentennial festival with the <br />primary goal of enhancing the scope, quality and success of the festivities. <br />The 2010 Bicentennial festival met the goals of the City Council and resulted in one of the most <br />successful and well attended events to date. As a result of this success, staff recommends that <br />the City officially organize the 2011 Fiestas Patrias events and the Cinco de Mayo festival. <br />Proposed events include the 4th Street festival and carnival, complemented by a film festival, el <br />grito ceremony, and parade. Other activities may include a series of city -wide Mexican <br />Independence cultural events highlighting the historical significance of Mexican Independence. <br />The City's sponsorship and management of this event will ensure maximum civic involvement and <br />minimal adverse impact on public resources. <br />25S -1 <br />