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C. WORK PLAN <br />1. Approach to Scope of Work <br />DM&A's appraisal specialty, business goodwill valuation, is a vital component of any <br />acquisition project. Our approach to the appraisal process is thorough, collaborative, and <br />professional. Our appraisers recognize the importance of a detailed approach to any assignment, <br />and are cognizant of our role as representing our clients. Our professionals have extensive <br />experience interviewing business owners, and make efforts to address their concerns and needs <br />in these meetings. DM&A has bilingual professionals to interface with Spanish-speaking <br />business owners. We work closely with agency staff and their attorneys in order to keep all <br />parties apprised of the status of our appraisal projects. The firm can assist the City with the <br />following key services. <br />Budgetary Estimates <br />DM&A can assist in the planning phase of a project by preparing budgetary goodwill loss <br />estimates. These estimates are based upon limited site inspections of the subject businesses, <br />access to any publicly available data, limited transactional research, and our extensive experience <br />in valuing comparable businesses and in negotiated settlements and jury awards in eminent <br />domain proceedings. This analysis does not include management interviews, review and analysis <br />of historical and prospective financial records, nor in depth industry and market research. <br />Accordingly, the conclusions are highly preliminary and inappropriate for settlement <br />16 <br />25C-45