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o Implement valuation methodology to determine the loss of goodwill suffered by <br />the business, including giving consideration to betterment, if any; <br />o Prepare a full or summary narrative appraisal report or declaration of value; and <br />o Provide support in negotiations and litigation (as needed). <br />All of the above tasks would be completed by Donna Desmond. All appraisal services <br />provided by Donna Desmond Associates are performed in conformance with the Uniform <br />Standard of Professional Appraisal Practice ("USPAP"). Appraisal reports can be <br />completed within four weeks of receiving all applicable documentation from the business <br />' owners. Goodwill loss appraisals are often delayed by business owners' reluctance to <br />provide financial documents, including income tax returns. DDA works closely with <br />project staff and the relocation consultants to ensure business owners understand the <br />necessity of providing such documentation. Further, DDA continues to engage the <br />business owners in order to provide a level of comfort with the process. <br /> <br />Donna Desmond provides all appraisal services to her clients. Therefore, less <br />experienced staff members are not performing appraisal tasks or billing hours for <br />bringing the responsible appraiser up to speed. As a result, the appraisal process is <br />streamlined, typically resulting in a more cost effective fee structure for appraisal <br />services, quicker tumaround time and a high level of quality. <br /> <br />v <br />i>f <br />Q3 <br />16 of 23 DONNA DESMOND ASSOCIATES <br />RESPONSE TO THE CITY OF SANTA ANA'S RFP FOR RIGHT OF WAY CONSULTING AND RELATED SERVICES <br />`? 25C-79