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EXHIBIT G <br />a very success marketing tool for the program. Agents are able to identify <br />program requirements online, educate their clients, and also view new <br />properties to market to their buyer pools. <br />Properties are added to the website upon acquisition close of escrow and <br />listed in `Coming Soon' status, moved to listed 'Available' (with a new <br />`after' photo) once rehabilitation is complete and the City approves list <br />pricing, then moved to 'Sold' upon a buyer's successful close of escrow. <br />The www.santaanahomeownership.org and <br />www.santaanahomeownership.com websites have also enabled <br />NSP1 and NSP2 prospective buyers to contact ANR staff <br />directly, and this has given us an additional ability to market the <br />program in a personal and more direct way to prospective <br />buyers. Buyers are able to call ANR's staff and ask questions, voice <br />concerns, or inquire about current properties, and their calls/email <br />inquiries are all handled same-day. <br />.r r..oen w t? r5 xawy ?..s++av...i. e p guar V- Vawcwms..a M.ewnvn Mrna- M?VM'p+ i8 <br />.... b?.ao.re. c....,.. ? .,y:c,.s• zi c._i .' we • rb,.. y,.,y. f.b• ?. <br /> <br />Mop <br />r <br />iwl. Rwx.?r 6 i.?li? 0 1?:r? <br />plMal {? • vllx <br />5. Implementation of Santa Ana Home Ownership Program signage to <br />brand the program <br />At the on-set of our NSP1 efforts in Santa Ana, we implemented a sign <br />program that adds visibility to the Santa Ana Home Ownership Program <br />and helps brand homes that are being readied for sale. Prospective <br />buyers may be driving through a community, will see a Program Sign, and <br />are given direct access via our website listed to instantly obtain more <br />information about both the home and the program. These signs have also <br />helped with the word of mouth marketing of the program. <br />EXHIBIT 1 <br />25D-74