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Santa Ana shall: <br />a. Approve promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion <br />is planned for the end of Q3/2013. <br />Task 4: Micro Campaigns <br />Objective: <br />Develop and implement a series of promotions for ROC during Q1/2012 through Q3/2013. <br />Task Description: <br />The micro campaigns will be designated promotional initiatives that will be individually <br />implemented with a specific beginning and end date (see following sub -tasks for specifics). <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />Task 4 -A: 2012 ReadyOC Night at Angel Stadium <br />Objective: <br />Develop, implement and stage the third annual ReadyOC Night at a Los Angeles Angels of <br />Anaheim Major League Baseball game. <br />Task Description: <br />Using the best practices from 2010 and 2011, this promotion will include a "readiness <br />giveaway item" pre -game activities to secure Promises to Prepare, public address <br />announcements about ReadyOC, public service announcements on the Stadium video screen <br />and other complementary activities to promote ReadyOC and the Promise to Prepare <br />campaign. <br />Responsibilities: <br />WBC shall: <br />a. Work with the Steering Committee to identify and develop the ReadyOC Night at Angels <br />Stadium promotion. <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon completion of the promotion depending on the date <br />assigned by the Angels. It is anticipated to be completed in Q2/2012. <br />23 <br />25C -25 <br />