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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JUNE 4, 2012 <br />TITLE: <br />AGREEMENT WITH WESTBOUND <br />COMMUNICATIONS FOR WEB -SITE <br />MAINTENANCE AND COMMUNICATION <br />SERVICES FOR EMERGENCY <br />PREPAREDNESS <br />(UASI FUNDED) <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 15t Reading <br />❑ Ordinance on 2 I Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For_ <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and the Clerk of the Council to execute the attached agreement with <br />Westbound Communications for the continuation of the Ready OC Emergency Preparedness <br />Campaign in an amount not to exceed $550,000, subject to non - substantive changes approved <br />by the City Manager and City Attorney. <br />DISCUSSION <br />The United States Department of Homeland Security, Office of Grants and Training has <br />developed the Urban Areas Security Initiative (UASI) funding program. This initiative was <br />designed to enhance the domestic preparedness of urban areas by ensuring that all emergency <br />first responders have adequate and appropriate equipment to prevent, respond to, and recover <br />from acts of terrorism. In 2011, Santa Ana was designated as an Urban Area Core City for the <br />ninth consecutive year. The City of Santa Ana has fiscal responsibility for the FY11 UASI grant <br />for the Santa Ana /Anaheim Urban Area which encompasses the 34 jurisdictions in Orange <br />County. <br />On October 3, 2011, the City of Santa Ana entered into an agreement with Westbound to <br />provide web -based and multi -media communications and marketing services. This agreement is <br />Phase V of a continuing marketing and public awareness campaign to provide emergency <br />preparedness information to the citizens of the Santa Ana /Anaheim Urban Area. <br />With oversight by the Santa Ana Police Department Homeland Security Division, Westbound will <br />maintain the "ReadyOC" website. Additionally, the company will continue to plan and execute <br />multi -media events and outreach into social media venues, as well as oversee a core advisory <br />and business partnership group. The goal of this program is to encourage Orange County <br />residents to become involved within their respective communities in emergency preparedness <br />25C -1 <br />