SCHULTZ AND WILLIAMS, INC. - 2011

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Santa Ana Zoo Management Assessment & Options Proposal September 26, 2011 Schultz & Williams Page 5 STAFFING Rick Biddle, Vice President I will manage this project and be involved in all key meetings and discussions. Gregg Hudson will work with me throughout this study and be involved in the leadership interviews. Although I support a wide range of clients and have a high level of experience in finance, strategic planning, operations and fundraising, my particular area of expertise is in the operations of zoos and museums. Under my leadership and guidance, S&W recently completed strategic business plans for the Little Rock Zoo, Point Defiance Zoo & Aquarium and the Riverbanks Zoo (Columbia SC) and is currently completing business/governance plans for the Columbus Zoo, Hogle Zoo (Salt Lake City, UT) and the Mesker Park Zoo (Evansville, ID). My hands-on experience working for zoos, allows me to understand and appreciate the challenges of managing a cultural organization from "the other side of the desk." Prior to joining Schultz & Williams in 1992, 1 served for 11 years as Chief Operating Officer of the Zoological Society of Philadelphia, America's oldest zoo. Gregg Hudson, Senior Advisor Gregg Hudson has over 30 years of experience in the hospitality industry and over 20 years' experience leading some of the top zoological institutions in the country. Gregg has been CEO of the Fort Worth Zoo and Cincinnati Zoo & Botanical Garden. He is currently the CEO of the Dallas Zoo & Children's Aquarium at Fair Park. Gregg brings to the table a strong background in Marketing and Operations and has developed a keen understanding of governmental relationships along with managing their support to zoological institutions. Gregg just recently managed the Dallas Zoo through the privatization process (2009) and just completed and successfully opened the $32M Giants of the Savanna exhibit. FEES AND REIMBURSABLE EXPENSES Our fee to complete the management assessment and options study is $29,875, including three site meetings as outlined above and producing the draft and final written report. Our fee does not include the reimbursement of reasonable travel expenses. Our fee is based on our best estimate of the time required to complete the scope of services outlined above. Any changes in the scope of services may affect our professional fee. We estimate that, based on current airfare costs from Philadelphia or Dallas to Orange County, a per trip cost of $1,100 for out-of-pocket reimbursable travel expenses including coach airfare, hotel, car, parking and per diem expenses. With the projected three planning meetings, representing four person trips as Gregg and I will both be attendance for Meeting #1, (2 days/2 nights on average), total reimbursable travel expenses are estimated at $4,400. After reviewing the planning approach outline within this proposal, should you have comments or questions, please feel free to contact me. I can be reached via my cell (609-332-3309), the office (215- 625-9955, ext. 109) or via e-mail at rbiddle@schultzwilliams.com