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2. Exclusions
<br />This insurance does not apply to.
<br />m. Knowing Violation OfRights QfAnother
<br />"Personal and advertising injury" arising out. ufon
<br />offense committed by. at the dinondnn o, with the
<br />consent o, acquiescence of the insured with the
<br />expectation of inflicting "personal and advertising
<br />injury",
<br />b. Material Published With Knowledge OvFalsity
<br />"Personal and advertising Injury" arising out o[oral,
<br />written or electronic publication of material, If done
<br />byorotthe direction o[the insured with knowledge
<br />ofits falsity.
<br />o. Material Published Prior ToPolicy Period
<br />"Personal and advertising Injury" arising out ofnvaL
<br />written or electronic publication of material vVh#ae
<br />Umd publication took p|oom before the beginning of
<br />the Policy period,
<br />d. Criminal Acts
<br />"Personal and advertising Injury" arising out of a
<br />ohmiom| act committed by or at the direction of the
<br />insured.
<br />w' Contractual Liability
<br />"Personal and advertising injury" for which the
<br />Insured has assumed liability in o contract or
<br />agreement,This exclusion does not apply to liability
<br />for damages that the insured would have in the
<br />absence nfthe contract uragreement.
<br />f. Breach Of Contract
<br />"Personal and advertising injury" arising out of a
<br />breach of contract, except an implied contract to use
<br />another's "advertising idea" inyour "advertisemmnt'.
<br />9. Quality Or Performance Of Gpods—Fai|mna To
<br />Conform TmStatements
<br />"Paraumw| and advertising injury" arising out nfthe
<br />failure of goods, products or services to conform
<br />with any statement nfquality orpedbnnanoamade
<br />|nyour "odved|eemmnt".
<br />h. Wrong Description Of Prices
<br />"Personal and advertising arising out of the
<br />wrong description of the price of goods, products or
<br />services.
<br />Infringement OfIntellectual Property Rights
<br />"Pm,sume| and advertising injury" arising out of any
<br />vin|o8nm ofany intellectual property rights such as
<br />oupyhght, patmnt, tnedemart, trade nmnna, trade
<br />aooet, service mark orother designation of origin
<br />or authenticity.
<br />However, this exclusion does not apply to
<br />infringement, |nyour "advertinwment^.of:
<br />(1) Copyright;
<br />Page GofiB
<br />(2) Slogmn, unless the slogan is also n trademark,
<br />trade name, service mark orother designation
<br />of origin or authenticity; or
<br />(3) Title o/any literary o,artistic work,
<br />�
<br />Insureds In |0odim And Internet Type
<br />Businesses
<br />"Personal and advertising injury" committed by an
<br />insured whose business Is*
<br />(1) Adxodiy|nQ, bPnadcast|nA, publishing or
<br />telecasting;
<br />(2) Designing or determining content of web sites
<br />for others; nr
<br />(3) An Internet search, ecoaso, content orservice
<br />provider.
<br />However, this axu|Wniun does not apply to
<br />Paragraphs 17.a., b. and c. of "personal and
<br />advertising Injury" undertheOwfin|t|oOsSection.
<br />For the purposes of this exo|uelom` placing an
<br />"advert|memanr'foror||nWngtoothers onyour web
<br />site, byItself, |anot considered the business nf
<br />advnh|sing, bmadcesbng, pubU$h|nAortelocWgdng.
<br />k' Electronic ChwdmumnmmOrBulletin Boards
<br />"Personal and advertising injury" arising out o[an
<br />electronic chatmom or bulletin board the Insured
<br />hmsts, owns, or over which the insured exanniamm
<br />control.
<br />[ Unauthorized Use Of Amnthm(m Name or
<br />Product
<br />"Personal and advertising injury" uha|ng out of the
<br />unauthorized use of another's name or product In
<br />your e-mail eddneom, domain name ormatedaga. or
<br />any other similar tactics to m|o|nmd another's
<br />potential customers.
<br />m. Pollution
<br />"Personal and advertising Injury" or|s|oQ out ofthe
<br />motuo|, alleged or threatened d|aoherge, diopermo|,
<br />seepoQe, miQmdion, no|aosm or escape of
<br />"pollutants" at any time.
<br />In. PuUchioo~Rmdated
<br />Any loss, cost orexpense arising out ofany:
<br />(1) Roqnest, den1and, order or statutory or
<br />regulatory requirement that any insured or
<br />others test for, monitor, daon up, remove,
<br />contain, treat, detoxify or nmu\no|ize, or in any
<br />way respond to, or easeom the effan(n of,
<br />11poUutan1o"; or
<br />(2) Claim or suit by or on behalf ofa governmental
<br />authority for damages because of testing for,
<br />mon|tohng, cleaning up, mmovieg, containing.
<br />treating, da1ox|h/|ngorneutralizing, or|nany
<br />*my responding to, or assessing the effects of,
<br />HG 00 01 06 05
<br />EUNICEHE—
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