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2. Exclusions
<br />This insurance does not apply to, -
<br />a. Knowing Violation Of Rights Of Another
<br />"Personal and advertising injury" arising out of an
<br />offense committed by, at the direction or' with the
<br />consent or acquiescence of the Insured with the
<br />expectation of inflicting "personal and advertising
<br />injury",
<br />b. Material Published With Knowledge Of Falsity
<br />"Personal and advertising Injury" arising out of oral,
<br />written or electronic publication of material, if done
<br />by or at the direction Of the insured with knowledge
<br />of its falsity.
<br />c. Material Published Prior To Policy Period
<br />"Personal and advertising injury" arising out of oral,
<br />written or electronic publication Of material whose
<br />first publication took place before the beginning of
<br />the policy period,
<br />d. Criminal Acts
<br />"Personal and advertising Injury" arising out of a
<br />criminal act committed by or at the direction of the
<br />insured.
<br />0. Contractual Liability
<br />"Personal and advertising injury" for which the
<br />insured has assumed liability in a contract or
<br />agreement. This exclusion does not apply to liability
<br />for damages that the insured would have in the
<br />absence of the contract or agreement.
<br />f. Breach Of Contract
<br />"Personal and advertising injury' arising out of a
<br />breach of contract, except an implied contract to use
<br />another's "advertising idea" in your "advertisement",
<br />g. Quality Or Performance Of Goods — Failure To
<br />Conform To Statements
<br />"Personal and advertising injury" arising out of the
<br />failure of goods, products or services to conform
<br />with any statement of quality or parformance made
<br />in, your "advertisoi-nent",
<br />h. Wrong Description of Prices
<br />"Personal and advertising Injury" arising out of the
<br />wrong description of the price of goods, products or
<br />services,
<br />Infringement Of Intellectual Property Rights
<br />"Personal and advertising injury" arising Out Of arty
<br />violation of any Inteffeotuai property rights such as
<br />copyright, patent, trademark, trade name, trade
<br />secret, service mark or other designation of origin
<br />or authenticity.
<br />However, this exclusion does not apply to
<br />infiingernent, in your "advertisement", of:
<br />(1) Copyright;
<br />Mage 6 Of 18
<br />HUIT"I'-ZOLLARS, INC A-2011-247 REVIEWED BY
<br />(2) Slogan, unless the slogan is also a trademark,
<br />trade name, service mark or other designation
<br />of origin car authenticity; or
<br />(3) Title of any literary OrOrtistic work.
<br />J. Insureds In Media And Internet Type
<br />Businesses
<br />"Personal and advertising injury" committed by an
<br />Insured whose business is:
<br />(i) Advertising, broadcasting, publishing or
<br />telecasting;
<br />(2) Designing or determining content of web sites
<br />for othew or,
<br />(3) An Internet search, access, content or service
<br />provider.
<br />However, this exclusion does not apply to
<br />Paragraphs 17.a., b. and c. of "personal and
<br />advertising Injury" under the Definitions Section.
<br />For the purposes Of this exclusion, placing an
<br />"advertisement" for or linking to others on your web
<br />site, by Itself, Is not considered the business of
<br />advertising, broadcasting, publishing ortelecasting.
<br />k. Electronic Chatrooms Or Bulletin Boards
<br />"Personal and advertising injury" arising out of an
<br />electronic chatroom or bulletin board the insured
<br />hosts, owns, or over which the insured exercises
<br />control.
<br />1. Unauthorized Use Of Another's Name or
<br />Product
<br />"Personal and advertising injury" arising out of tine
<br />unauthorized use of another's name or product in
<br />your e-mail address, domain name or metalogs, or
<br />any other similar tactics to mislead another's
<br />potential custorners,
<br />m. Pollution
<br />"Personal and advertising injury" arising out of the
<br />actual, alleged or threatened discharge, dispersal,
<br />seepage, migration, release or escape of
<br />1, P011ulants" at any time,
<br />n. Pollution -Related
<br />Any loss, cost or expense arising out of any:
<br />(1) Request, demand, order Or Statutory or
<br />regulatory requirement that any insured or
<br />others test for, rnonitor, clean tip, remove,
<br />contain, treat, detoxify or neutralize, or in any
<br />way respond to, or assess the effects of,
<br />""pollutants"; or
<br />(2) Claim or suit by or an behalf of a governmental
<br />0010ritY for damages because of testing for,
<br />monitoring, cleaning up, removing, containing,
<br />treating, detoxifyIng or neutralizing, or in any
<br />way responding to, or assessing the effects of,
<br />„pollutants"
<br />HG 00 01 06 06
<br />HEREDIA (PG 8 OF 20)
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