SANTA ANA PUBLIC LIBRARY (3) - 2011

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sophisticated fields. Santa Ana Public Library is committed to providing the brightest possible future for our young people. It is vital for them to have opportunities to develop skills that will provide them a path into growing industries. An examination of the occupational outlook for California and the nation for the next decade suggests that technology related skills can provide that path. The majority of industries in California are expected to grow only 3.8 percent over the next two years. Yet, jobs in information, communications and technology will grow 7 percent over that time period, according to an August study of California's job situation by BW Research and California Community Colleges Economic and Workforce Development Centers of Excellence and the Mid-Pacific ICT Center. In the longer term, the Bureau of Labor Statistics' latest Occupational Outlook (http://www.bls.gov/oco/ocos09O.htm ) suggests that video and web design-related employment will grow between 8 and 24 percent in the next ten years (Please refer to attachment #20 for more detailed breakdown). And these projections cannot anticipate the growth of new professions that may develop from these paths in the future. Goals/Obiectives and Performance Levels All the services provided by the "Seeds to Trees" Digital Media Technology program will serve to encourage participants towards fulfillment of the WIA performance goals. Since the project provides interns with an insight to a higher education training experience, we anticipate that out of the 20 students we will enroll in the program, that 13 (65%) will attain placement in post secondary education and/or employment. During the course of the program, participants will be receiving several certifications reflecting varying degrees of Digital Media Technology expertise from an accredited institution of higher learning (RSCCD). Due to this, it is anticipated that at minimum 12 (61%) youth will receive certification upon completion of program levels. These youth will possess one, two or all of the following certificates: • Digital Media Technology Pre-Production Certificate • Digital Media Technician Certificate • Digital Media Technology Apprentice Certificate In addition to these certificates, we anticipate that (61%) of our youth participants who did not possess a GED certificate or high school diploma will also acquire a GED certificate or high school diploma upon completion of the program in June 2012. Our program has a strong hands-on, one-on-one tutoring components, and this will surely lead in an increase in literacy and numeracy proficiency among at least 8 (40%) of our youth participants. We will monitor program activities and manage for performance via youth surveys, tutor mentor weekly progress notes, and lead case manager bi-monthly youth meeting progress reports that will help us manage the progress of our youth participants, and allow to adequately meet their tutoring needs and supportive service needs. This will help us continuously track, and assist our youth in raising their basic skills proficiency. Continuous improvement measurement requires baseline figures from which to gauge performance. The program will begin with an objective evaluation of the interns' technical and academic skills and a survey of their own opinion of those skills. The staff will repeat these measurements at the end of each major element of the program, and determine changes required to address weaknesses on programming revealed by these measurements. This will enable staff to quickly shore up or replace program elements that are not accomplishing their intended results. Program managers from both RSCCD and the library have carefully considered the numbers and types of staff required for each class and workshop, and to provide mentoring and support services for interns as they progress through the program. The continuous improvement measurements will provide information that may suggest inadequate staffing in some areas, as will regular meetings of staff and participants. The library is obligated to replace ineffective staff, and/or provide additional staff as circumstances dictate, and has sufficient staffing to do so. EXHIBIT A